Monday, April 15, 2013
MPA Is Getting Closer to Digital Magazine Ad Standards
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? MPA president, CEO Mary Berner said "There’s so much at stake in this industry, this is what the priority is."
Today's Top 30
ASME presents the 30 finalists (in 10 categories) in this year's Best Cover Contest. The Cover of the Year will be announced at the ASME Annual Meeting on May 1.
The New Newsonomics: Magazine Peers, Newspapers Can Learn from Meredith Corp
Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life, a revenue generating form of re-purposing that is working for Meredith Corp.
Teen Vogue and Toyota Let Teens Steer Campaign Advocacy
Teen Vogue and Toyota Motors put the pedal to the metal and last week launched the fully-integrated “Arrive in Style” campaign to raise awareness of the risks of distracted driving among teenage girls.
NellyMoser: Augmented Reality Drives 10% of Print Magazine Mobile Activations
Magazine branded scanning apps are gaining, particularly those leveraging augmented reality, image recognition and invisible watermarking technology.
Publishers Strike Back on Data
Forbes uses first and third-party data to segment out its site, having all the channels pixeled so that it can overlay third-party data to get an understanding of the audience composition and reach to identify what audiences are going where.
Once the Story, Now She’s Telling It
Southern Living's Lindsay Bierman talks about Jenna Bush Hager's role as an editor at large.
There's a Digital Bright Spot for Magazine Publishers
Automotive Magazines at the Newsstand
Hot Rod Magazine Celebrates Anniversary
Microsoft, BlackBerry Drive Big Increase in Magazine Spending
Inside Hearst’s Programmatic Play
Departures Launches Home + Design Spinoff
Condé Nast College of Fashion & Design Opens in London
Cosmo's Joanna Coles Wants to Talk Politics
Executive Editor of Golf World Magazine Ron Sirak Talks About The Masters
Real Simple Promotes Amy Oelkers to Associate Publisher for Sales
Kathy Bishop Named Advance Digital Inc.’s Director of Content Partnerships
Nico Hines Joins Daily Beast as London Editor
Dana Sergenian Named Senior VP/Sales at Dash
Random House Adds Zincenko for Fitness
16-Year-Old Media Mogul Gevinson Reveres Sassy and Teen Vogue; Expands Empire, Online Mag Rookie
More, Fitness Magazine Half-Marathon Celebrates Women's Many Accomplishments
In Moscow, the Biweekly Bolshoi Gorod (“Big City”) and Its Website Are Closing
TRVL, Tablet-Only Digital Magazine Celebrates Its 100th Edition
Conversation: In B2B, the Strong Motivations to Keep Print Alive
Commentary: Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust
4 Truths About Content Marketing Agencies
3 Signs the Steve Jobs Era at Apple Is Finally, Definitively Over
Apple's Campbell Sees Google Glass Starting Era of Intimate Objects
Google Android OS Projected to Pass Apple iOS in Tablet Sales
Samsung's Smartphone "Simpler" Than Apple's
BlueKai, Velti Partner on Mobile Data for Publishers
Can Marketers and Data Get Along?
Women Are Watching More TV, Video, Prefer Positive Ad Messages
Garfield on the A La Carte Cable Debate: What Goes Around Comes Around; Then It Kills You
Malone: Economics Changing for Cable, Bundling Threatened
Google Loses Round in Lawsuit About AdWords Pricing
Loads of Companies Are Violating Children's Privacy
Infographic: How Marketing Has Evolved from the Days of Mad Men
Check out event highlights from Swipe 2.0, which featured speakers like James McQuivey from Forrester, who advises publishers to "partner promiscuously" in the age of disruption.
Sticky Posts is a weekly compilation of the critical and creative news that can elevate the vitality and innovation of the magazine industry, with a focus on technology.
IMAG 2013 (May 20-22, New Orleans) offers insights-packed sessions on topics like evolving digital subscription models, featuring companies like America's Test Kitchen.
May 01, 2013
3 West Club
Register now to attend the ASME Annual Meeting with Chris Hughes, publisher and editor in chief of The New Republic. Co-founder of Facebook and digital strategist for Barack Obama’s presidential campaign, Hughes will speak candidly on the future of media. Plus—find out who wins the ASME Best Cover Contest. Lunch is $95 for ASME members. Non-members are also invited.
May 02, 2013
New York Marriott Marquis
Tickets are available now for the annual dinner on Thursday, May 2, 2013 at the New York Marriott Marquis
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.