The Association of Magazine Media

HEALTH Partners with Wanderlust in 2013 Wanderlust Yoga in the City Event Series

 

FOR IMMEDIATE RELEASE

 

HEALTH PARTNERS WITH WANDERLUST IN

2013 WANDERLUST YOGA IN THE CITY EVENT SERIES

 

- One-Day Urban Retreats at Iconic Venues in Chicago, New York and Los Angeles -

 

NEW YORK (April 30, 2013) – Health has announced that it will return as the exclusive media partner of the 2013 Wanderlust Yoga in the City series, occurring on June 2nd in Chicago, June 9th in New York and June 30th in Los Angeles. For the second year, Health joins Wanderlust, the premier yoga and music festival producer, to bring together the urban yoga community for a celebration of health and wellness with complimentary classes and performances from the world’s top yoga instructors, acclaimed musicians and renowned speakers.

 

“We are thrilled to renew our partnership with Wanderlust given our consumers’ passion for yoga and healthy living,” said Kevin White, Publisher of Health.  “After last year’s tremendous success, we are excited to expand our presence this year and provide unique branded activations for our six key sponsors.”

 

At each event, Health will welcome participants to The Health Lounge, a unique park oasis that will bring to life the brand’s “Get Happy with Health” philosophy. As they relax in the lounge between yoga classes, consumers can enjoy the following branded experiences: an AVEENO® relaxation and hydration station; refreshing samples from Crystal Light; Newtons cookies made with real fruit; product samples from CocoaVia and Nature's Bounty® Optimal Solutions®; and an exclusive photo booth sponsored by Planters, where visitors can pose for a personalized cover of Health magazine and try product samples.

 

“Wanderlust Yoga in the City serves as an urban escape for yogis,” said Wanderlust co-founder, Jeff Krasno.  “We are excited to have Health as the official media sponsor for the second year, helping us grow the event series, bring the Wanderlust experience to more people in new locations and drive forward this movement of wellness enthusiasts.”

 

The 2013 Wanderlust Yoga in the City events include:

 

Chicago’s Grant Park (June 2, 2013, 1:00 – 6:00 PM CT)

·         Talent includes: Amber Cook, Daren Friesen, Stephanie Starnes, Wade Gotwals, Sarah Starnes, David Romanelli, Raghunath

·         Music by: MC Yogi

 

New York City’s Pier 63 (June 9, 2013, 1:00 – 6:00 PM ET)

·         Talent includes: Schuyler Grant, Dana Flynn, Kelly Morris, Twee Merrigan and Dana Slamp

·         Hosted by: Health Fitness Contributor Kristin McGee

 

Los Angeles’s Santa Monica Pier (June 30, 2013, 1:00 – 6:00 PM PT)

·         Talent includes: Cristi Christensen, Mia Togo, Bryan Kest, Ashley Turner, Brock Cahill

·         Hosted by: Lori Rischer

·         Music by: MC Yogi

 

For more information on Wanderlust Yoga in the City dates and registration – please visit www.wanderlustyitc.com.

 

About Health

Health (www.health.com) motivates women to feel happy and healthy every day. Health is the go-to resource for the latest news on nutrition, fitness, health and beauty, delivering smart, actionable advice to help consumers live better.  A dynamic multiplatform franchise with a print magazine, robust website, tablet and mobile editions, books, and a strong social media presence, Health reaches a total monthly audience of 19 million. Health is published 10 times a year by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S. Get happy with Health.

 

About Wanderlust

Wanderlust Festival, LLC is a producer of large-scale lifestyle festival events focusing on yoga, music and wellness. Its flagship festival, Wanderlust, was first launched in California in 2009 and has already become the largest multi-day yoga event in the world as well as a significant player in the larger US festival market. The company was founded in 2009 as a joint venture between Velour Music Group, an artist management company and event producer based in New York City, C3 Presents and Starr Hill Presents, event producers responsible for the top music festival brands in the country, including Austin City Limits Festival, Lollapalooza, Bonnaroo and Outside Lands. For more information, please visit www.wanderlustfestival.com. Become a fan of Wanderlust at www.facebook.com/wanderlust and follow Wanderlust on Twitter at www.twitter.com/wanderlustfest.

 

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Media Contacts:    

Kristen McElhone, Health, 212-522-4305, kristen_mcelhone@timeinc.com

Marci Mollins, Wanderlust, 310-935-3882, marci@saegermediagroup.com

 

Date: 
Tuesday, April 30, 2013