The Association of Magazine Media

Bicycling Adds Design Director Jesse Southerland


Contact: David Tratner, Senior Director/Comm., Active Living Group,
Rodale Inc.



EMMAUS, PA - April 30, 2013 - Peter Flax, editor-in-chief of Bicycling Magazine, announced the addition of Design Director Jesse Southerland.

Southerland comes to Bicycling after four years at Philadelphia Magazine, where as design director his April 2012 redesign was recently nominated for Redesign of the Year by the City and Regional Magazine Association. CRMA also awarded him a Gold Medal in cover design in 2011 and he has captured four merit awards for design from the Society of
Publication Design.

Prior to Philadelphia, Southerland was the art director at Philadelphia Style for one year and got his start at Evansville Living. Southerland graduated from the University of Southern Indiana with a BA in Graphic Design and Photography.

Southerland impact at Bicycling was first felt in the May 2013 issue, on the heels of June's much anticipated annual Editors' Choice Awards highlighting the best bikes of the year, which debuts on newsstands today and iPad today.

Southerland concurrently led the design of an exclusive single-issue iPad publication showcasing the work of acclaimed writer, photographer and cyclist Jered Gruber from the recently completed 2013 Spring Classic cycling events in Europe. The iPad-only SIP sells for $1.99 within the Bicycling Magazine app and features 34 photographs that capture the true beauty and brutality of bike racing at the highest level. The Bicycling Magazine app is available to be downloaded at iTunes.  

About Bicycling

Bicycling magazine is the world's largest cycling magazine and No. 1
source of information for cyclists. With an audience of two million
readers, passionate cyclists of all levels look to Bicycling to get more
out of the sport they love, including authoritative reviews of the
latest bikes and gear, smart, insightful tips on where to ride, what to
eat and how to train, and award-winning features about cycling's most
engaging personalities and trends. Published 11 times a year, Bicycling
offers several special issues, including a springtime Buyer's Guide, a
detailed Tour de France preview and biennial rankings of the country's
top 50 "Bike Friendly Cities." At
<> , readers can access the latest cycling
news, thousands of reviews, and interactive tools to inform and inspire.
Bicycling is available on the iPad, and readers can follow the brand on
Twitter (@Bicyclingmag <!/BicyclingMag> ) and
Facebook (
<> ).


Tuesday, April 30, 2013