Thursday, May 16, 2013
Time Inc Pairs Content Sponsorships with Social Ads
An example is a campaign for Walmart that Essence is running. The ad campaign includes sponsorship of a “Best in Black Beauty Awards” section, where Walmart has several run-of-the-mill ad placements. The campaign is augmented with Twitter and Facebook ads promoting the section, along with a small sponsorship message to boot.
Hearst Launches Digital Cross-Country Sales Division
TGM will give brands a way to advertise across all Hearst Magazines' digital brands worldwide, as well as licensees and related companies (such as Groupe Marie Claire, which already partners with Hearst on French Cosmopolitan but will now offer access to its entire women’s and men’s digital networks through TGM.) The division, with offices in New York and London, will reach 200 million monthly unique visitors.
WIRED Launching New Video Series
The techno-trend periodical, launched 20 years ago, has three new series that go live today on Wired's video channel and on YouTube.
Zinio Moves to the "Netflix" Model
More on: Newsweek/The Daily Beast Redesign
People Moves at: Golf Digest, Glamour, The Daily Meal and Skift...
Kidnap Hero Honored at Lunch Held by Marie Claire Editor-in-Chief Anne Fulenwider
Young Hollywood Steps Out to Celebrate NYLON Magazine
eHarmony Rolls Out Cleaner, "Magazine-Style" Redesign
Digital Circ on the Rise for BPA Member Titles
Mercury News: Publishers Balance Support While Mulling Alternate Distribution Plans
Engaging the Expired Subscriber in the Digital Age
ANA Launches Analytics Competition, Seeks to Benchmark Impact on ROI
Chartbeat’s Bids to Measure "Engagement"
All Eyes on Native Advertising, Despite Uncertainties
Banners Are the Worst Advertising: Invisible
When Brands Take Risks and Fail
Publishers to Testify Against Apple in Price-Fixing Trial
Google Ups Ad Strategy: Adds Conversational Search to Desktops
Netflix Sees Surge in Tablet Viewing
Netflix Says It Won't Sell Ads
iOS Gains on Android
E-Books Made Up 20% of the U.S. Consumer Book Industry in 2012, Up from 15% in 2011
Media's Role in the Digital Commerce Revolution
Nearly Half of Second-Generation Hispanics Feel Like Ads Don't Target Them
APPNATION returns to NYC next Tuesday and Wednesday (May 21-22) for their 3rd annual Cross-Platform Summit to explore the burgeoning world of apps across all connected devices. MPA members can register now and get 30% off using promotional code ANCPS30.
Join fellow junior editors as they welcome the new class of ASME interns and celebrate the beginning of summer at the ASME Next summer bash. (June 6 | NYC)
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.
May 21 - 22, 2013
The MPA invites MPA members to attend the APPNATION Cross Platform Summit. Get 30% off using promotional code ANCPS30.
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.