Monday, May 20, 2013
Forbes Ups Its Native Advertising with “BrandVoice”
With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands’ microsites. The company is publishing about eight articles a day and is expanding into branded video projects, according to Mike Perlis, President and CEO of Forbes Media.
Rodale Launches the First Online Shopping Portal Specializing in Handpicked Luxury and Sustainably Sourced Goods
Rodales.com combines the expertise of its healthy, active living brands that include Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World and Organic Gardening, to bring together beautiful, sophisticated, responsibly sourced products in one place.
P&G Launches Major ROI Review
Procter & Gamble, the U.S.'s largest ad spender, is embarking on a major review of how it measures the impact of that $5 billion-plus annual outlay.
Tweets from the MPA IMAG Conference in New Orleans
If you couldn't make it down to New Orleans for the most important gathering of independent publishers of the season, find out what you're missing in 140 characters or less by following #imagconf on Twitter.
At the Newsstand: Magazine Recommendations for Memorial Day
The Economist, New Yorker, and WIRED Apps Get Upgrades for iPhone 5 and iOS6
Grind Media's Aaron Carrera Shreds on Social
Men's Health Celebrates Annual Grooming Awards
ITP to Publish Conde Nast Traveler Middle East
Seventeen Promotes Carissa Rosenberg Tozzi to Entertainment/Special Projects Director
People Moves at Hearst, at Powder
Guideposts President/CEO Richard Hopple Retires
Longtime Writers Out at The Village Voice
Responsive Design Aims to Solve the Multiscreen Dilemma
The Price of Original Content
Will "Digital Ethnic Cleansing" Be Part of the Internet's Future?
Majority of US Mobile Consumers Use Devices to Comparison Shop
Google Glass: Display Ads Are a No-Go on Gadget, So Agencies and Marketers Must Dream Bigger
Leaked Memo Shows Barnes & Noble Bringing Web Browser and Email to Simple Touch E-Readers in June
Is a Yahoo-Owned Tumblr More Attractive to Brands?
How an IPO Changed Facebook from Insurgent to Media Conglomerate
This Summer Could Be the Breakthrough in Mobile Advertising
Morgan Stanley: YouTube May Be Worth $20 Billion by 2020
Microsoft's New Xbox Girds for a Smartphone/Tablets Battle
Publishers Are to Blame for Data Leaks
APPNATION returns to NYC next Tuesday and Wednesday (May 21-22) for their 3rd annual Cross-Platform Summit to explore the burgeoning world of apps across all connected devices. MPA members can register now and get 30% off using promotional code ANCPS30.
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.
May 21 - 22, 2013
The MPA invites MPA members to attend the APPNATION Cross Platform Summit. Get 30% off using promotional code ANCPS30.
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.