The Association of Magazine Media

Travel + Leisure Announces Winners of Social Media in Travel + Tourism Awards


International Awards Honor Hotels, Cruise Lines, Airlines, Tourism Boards, and More 
for Their Cutting-edge Social Media Campaigns

Esteemed 2013 Jury Includes Ivanka Trump, Facebook’s Lee McCabe, and Jason Calacanis, Among Others

New York, NY (June 3, 2013) – Travel + Leisure® announced today the 29 winners and 9 runners-up of the second annual Travel + Leisure® Social Media in Travel  + Tourism℠ Awards (SMITTYS℠), which recognize the companies in the travel and tourism industry showcasing the most innovative uses of social media. This year’s sixteen new categories spotlighted individual campaigns and the best use of platforms, as well as the debut of the Best Use of Social Media by an Independent Journalist/Blogger, awarded to Passports with Purpose.

Two companies are winners in two categories each: Turkish Airlines wins for Best Overall Use of Social Media by a Global Airline and for Best Mobile-Friendly Campaign, and Four Seasons Hotels takes top honors for Best Facebook Chat/Twitter Chat/Tweetup/Hangout as well as for Best Overall Use of Social Media by a Hotel Chain. Four Seasons’ Toronto Hotel took home the SMITTY Award for Best Overall Use of Social Media by an Individual Hotel, Global. Also of note, Tourism Australia receives two accolades: they were named winner in the category of Best Instagram Photos and runner-up in Best Overall Use of Social Media by a CVB, Global.

The winners were selected by a distinguished panel of social media and travel industry experts, including Lee McCabe, head of travel for Facebook, and Ivanka Trump, cofounder of The Trump Hotel Collection. The jury reviewed hundreds of submissions across 28 categories and named 29 winners, including one tie, and 9 runners-up.

“We launched the SMITTYS last year simply to recognize innovation in social media, but the competition has also raised the creativity bar for travel companies,” says Rich Beattie, Executive Digital Editor of Travel + Leisure. “The increased level of originality really showed in this year’s entries—we saw new ideas on every social media platform. And the addition of travel bloggers has injected the awards with even more energy.”

The winners and their campaigns can be seen on and The SMITTYS will also be featured in the Travel + Leisure July 2013 issue, available on newsstands June 21st, and in the July digital editions on iPad® and Kindle Fire™.

Travel + Leisure 2013 SMITTY℠ Award Winners:

Best Twitter Feed

Greater Philadelphia Tourism Marketing Corporation

Best Pinterest Photos

VisitSweden (in conjunction with Glitterati Inc.)

Best Instagram Photos

Tourism Australia

Best Facebook Timeline

Fairmont Hotels

Runner-Up: Ritz-Carlton, Half Moon Bay

Best Blog

Visit Minneapolis

Best Video


Best Facebook Chat/Twitter Chat/Tweetup/Hangout

Four Seasons Hotels

Runner-Up: Noble House Hotels

Best Contest/Giveaway

W New York Times Square

Runner-Up: Delta Air Lines

Best Location-Based Campaign

Golden Gate National Parks Conservancy

Runner-Up: National Car Rental

Best Mobile-Friendly Campaign

Turkish Airlines

Best Viral Campaign


Most Creative Hashtag

Qatar Airways

Runner-Up: Travaasa Resorts

Best Social Media Use For Public Service

Kimpton Hotels; Intercontinental New York Barclay (tie)

Runner-Up: Visit Bucks County

Most Innovative Social Media App or Technology


Best Use of Social Media by an Independent Travel


Passports with Purpose

Runner-Up: Everything Everywhere



Best Overall Use of Social Media by:


Airline, U.S.

Delta Air Lines

Airline, Global

Turkish Airlines

Airport, U.S.

San Francisco International Airport

Cruise Line

Aurora Expeditions


Visit Myrtle Beach

Runner-Up: Visit Denver

CVB, Global

Cape Town Tourism

Runner-Up: Tourism Australia

Hotel Chain

Four Seasons Hotels

Individual Hotel, U.S.

The Pfister Hotel

Individual Hotel, Global

Four Seasons Hotel Toronto

Runner-Up: Westin Bund Center Shanghai

Marketing/Trade Association

Ski Vermont

Tour Operator

Big Five Tours & Expeditions

Travel Agency/OTA


To celebrate the second annual SMITTYS, Travel + Leisure is hosting an event on June 6th at The DL in Manhattan. Travel + Leisure will also recognize the SMITTY Award winners in a virtual awards show on Twitter today, June 3rd, starting at 10 AM EST. Join the conversation by following @travlandleisure and using the hashtag #TLSMITTY. Travel + Leisure will share additional content from the SMITTY Award winners on Facebook, Instagram, and Pinterest leading up to the event on June 6th.

Travel + Leisure SMITTYS 2013 Jury

Jason Calacanis, founder of, serial entrepreneur, angel investor

Brian Cooley, Editor at large at CNET

Kim Mance, founder of TBEX, travel writer and blogger

Lee McCabe, head of travel for Facebook

Chris Mohney, former editor in chief of Tumblr, writer and editor

Mari Smith, leading social media strategist; author of The New Relationship Marketing

Jake Stangel, travel and lifestyle photographer

Ivanka Trump, EVP of Development & Acquisitions of The Trump Organization; cofounder of The Trump Hotel Collection

Contact: Liz Marsh / 212 382 5684 /
               Emily Hughes / 212 536 2099 /

iPad is a trademark of Apple Inc., registered in the U.S. and other countries.
Kindle and Kindle Fire are trademarks of, Inc. or its affiliates.


With an eye for the authentic, the innovative, and the irresistible, Travel + Leisure (, @travlandleisure) fuses expert reporting on culture, food, style, and design with stunning photography, transporting readers to the places—and the travel experiences—that matter now. T+L, the monthly title from American Express Publishing and the long-standing authority in its field, has the largest audience of any travel magazine and is an indispensable guide for global nomads. Travel + Leisure has a network of international editions, including Travel + Leisure Mexico, Travel + Leisure Turkey, Travel + Leisure China, Travel + Leisure South Asia, and Travel + Leisure Southeast Asia.

American Express Publishing Corporate Communications is providing this message to our journalist and media contacts. If you ever wish to add or change an email address to which we send similar messages, or to remove an email address from our list, please email us at

© 2013 American Express Publishing Corporation, 1120 Avenue of the Americas, New York, NY 10036.  All rights reserved.  American Express Publishing Corporation, a wholly owned subsidiary of American Express Company, produces and distributes quality lifestyle products and services under the Travel + Leisure®, Food & Wine®, Departures®, SkyGuide®, Black Ink®, and Executive Travel™ brands.  Other names and marks are property of their respective owners

Monday, June 3, 2013