The Association of Magazine Media

Kiplinger Chooses HTML5 Over Apps with Onswipe Platform

                  Kiplinger Chooses HTML5 Over Apps with Onswipe Platform
         -Time spent rises 400% and page views double by building in HTML5-

Washington, D.C. (June 4, 2013) - Kiplinger has launched a new reader-friendly tablet version of its award-winning website using the Onswipe HTML5 platform. The new interface-automatically presented when visiting from an iPad-creates a more seamless user experience and increases the ability to find and share content via social media.

Preliminary user testing suggests that the streamlined graphics and a touchable layout featuring image tiles for each article have struck a chord with iPad users. Tablet page views to increased 133% and the average time spent increased four times, from two minutes to eight minutes per visitor.

"The tablet format is more conducive to long-form journalism and gives us a new way to engage our readers with our valuable, trusted content," said Doug Harbrecht, Director of New Media at Kiplinger. "We have seen encouraging results, and we will continue bringing innovative enhancements to our digital readers."

Onswipe also allows Kiplinger's advertisers to deliver full page, magazine-like advertising that is measureable at all points of engagement.

"Our goal was to provide an engaging, app-like tablet experience that lets Kiplinger leverage their existing audience on the web and control their destiny," said Jason Baptiste, Chief Executive Officer, Onswipe. "Not only can Kiplinger provide a better experience, they can take advantage of beautiful and bold advertising on the tablet with our native advertising units - the Glossy and promoted content."

For more information, visit from a tablet device or contact Jessica Weeg at

About Kiplinger
For nine decades, the Kiplinger organization has led the way in personal finance and business forecasting. Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continuously published newsletter in the United States. In 1947, Kiplinger created the nation's first personal finance magazine. is the fastest growing Web site in the personal finance space. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language. Become a fan of Kiplinger on Facebook or and follow Kiplinger on Tumblr, Twitter, and LinkedIn.

About Onswipe
Founded in 2010 and based in New York City, Onswipe's mission is to power the way the world experiences the touch web. Onswipe does this by making it easy for a publisher of any size to provide an engaging, app-like experience in the browser, while still using their existing content and incorporating seamless advertising. For more information, visit


Tuesday, June 4, 2013