The Association of Magazine Media

Wednesday, June 5, 2013

Publishers Speak out on Publishing’s Biggest Mobile Opportunities
Meredith Levien CRO Forbes, Grant Whitmore VP Hearst Digital Media, Cindy Jeffers CEO at Salon Media, Adam Solomon VP Digital Ad products & Operations at Time Inc., and Eric Hellweg, Managing Director of Digital Strategy at Harvard Business Review give informed perspectives on the question of mobile's challenges versus its opportunities.
Magazine Power and Reach Are NOT a Figment of the Imagination
"When it comes to magazines and magazine media we are not lacking the research that shows the effectiveness of print and its reach. We are lacking people who are willing to translate that research and put it into practice," Says Professor Samir Husni.
Architectural Digest Helps Build New Range Rover Campaign
The campaign was orchestrated by the auto marketer’s media shop Mindshare, a unit of WPP’s GroupM. Mindshare brought in Architectural Digest -- a Conde Nast publication that was key to multiple aspects of the project.
First Day: The Tale of a Survivor
Summer intern Hannah Dreyfus on her first day at Parade: We did it! Every single one of us has successfully braved day one and survived. If we did not feel cool, we did our best to pretend. If we did not pretend well, we can try again tomorrow.
Magazine Ad for Sunscreen Features Solar-Powered USB Insert, So Beach Goers Can Charge Their cell Phones in the Sun
Bloomberg Begins Fund to Invest in Start-Ups
Vanity Fair's Ingrid Sischy Opens Up About John Galliano Profile
Q&A with IDG's Andrew Sambrook: Helping Marketers Use Data to Target Segmented Audiences
WIRED's Scott Dadich Makes Another Round Hires
More on People Moves at AARP, Marie Claire, WIRED...
IDG Enterprise Evolves with New Marketing Services Capabilities
New Generation Is Eyeing Time & Life Building
New Internationalist Launches a New Newsstand iPad App
Model Railroader Launches Paid Video Site
DC Comics Announces Choose-Your-Own-Path Digital Comics
DIY Digital Magazine Platform Glossi Adds New Tools, with Paid Subscriptions Coming Soon
From Cats to Breaking News: BuzzFeed’s President on Social Trends
Wright: Don't Augment Reality, Decimate It
Fagel: To Win at Mobile, Get Inside the Consumer's Mind
The Rise of Content Selling
Teens Content Manage on Facebook for Privacy; Twitter More Public
DoubleClick Integrates Support for Native Ads, Brand Integration
Apple Strengthens Lead as Top U.S. Smartphone Maker, Report Says
Global Spending for Media and Entertainment to Rise Steadily
Mobile Payments to Top $235 Billion in 2013
Retail Industry Maintains Digital Ad Spend Lead
PwC: Despite Paywalls, Newspaper Revenue Declines Seen Through 2017
PwC: U.S. Consumer E-Book Market Will Be Bigger than the Print Book Market by 2017
Facebook’s Video Ads Could Backfire
How Are Companies Using Real-Time Marketing?
Privacy Company Evidon Acquires Mobile Privacy Tool
Nielsen Readies Mobile TV Tracking with Syncbak, CBS
ITC Order Bans Some Older iPhone and iPads
The executive leaders of Conde Nast, Meredith, Hearst and Active Interest Media will take the Retail Marketplace stage next week to discuss how they're leveraging the power of print while navigating the explosion of digital distribution. Register today! (June 10-12, Philadelphia)
MPA has created a three-part seminar series for mid- to senior-level magazine, media and advertising professionals--even non-digital folks--focusing on organizing companies around digital production, designing and distributing digital editions, and exploring avenues of monetization.
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.
Join fellow junior editors as they welcome the new class of ASME interns and celebrate the beginning of summer at the ASME Next summer bash. (June 6 | NYC)
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.

The New Yorker's Amy Davidson looks closer at the latest scandal erupting from the current administration: The government seems to have a list of all the people that Verizon customers called and who called them; how long they spoke; and, perhaps—depending on how precise the cell-phone-tower information in the metadata is, where they were on a given day. But the customers of other providers shouldn’t be reassured: it is likely that this order is simply one of a type—the one that fell off the truck. Whatever complaints their customers may have, there is no reason to think that choosing Verizon is a tell-tale sign of one’s foreign-intelligence value.