The Association of Magazine Media

Matthew White Named National Digital Sales Director of MyRecipes

NEW YORK (June 10, 2013) – Matthew White was named National Digital Sales Director of MyRecipes, it was announced today by Publisher Karla Partilla.  In this new role, White will be responsible for all aspects of the sales strategy for MyRecipes. 

“Matt brings extensive digital experience to the MyRecipes digital sales team; his knowledge and expertise will be integral in leveraging the brand’s unique position in the marketplace,” Partilla says.

White comes to MyRecipes most recently from where he was a Digital Account Manager and drove double-digit revenue increases in 2011 and 2012. Previous to that, he held positions at The New York Times Media Group and Yahoo! Hot Jobs.

White starts today and will report to Karla Partilla, Publisher for Cooking Light and MyRecipes.

# # #

Media Contact:  Erin Clinton, (212) 522-2710,

Monday, June 10, 2013