The Association of Magazine Media

Friday, June 14, 2013

MPA CEO Mary Berner on the Power and Future of Printed Magazines
Starting off a new mini-series of video interviews with top magazine media executives, Mary Berner, the president and CEO of MPA, The Association of Magazine Media, tells Samir Husni why she is bullish about the future and power of print magazines and magazine media. Hearst's David Carey will appear on Monday.
Latest Directions for Retailers
A panel moderated by Supermarket News editor David Orgel food industry analysts Meredith Adler and Andrew Wolf provided Retail Marketplace 2013 attendees with timely insights on current and evolving trends in traditional supermarkets and other retailers competing in the food arena.
How Editors Move the Needle at Retail
The chief editors of All You, Forbes, Food Network Magazine and Prevention share how they position their brands' content to meet the needs of their core audiences in print and other platforms, including driving retail single-copy sales.
BoSacks Speaks Out... on Retail Marketplace
Industry watchdog and pundit Bob Sacks shares his thoughts on the panel discussion among top executives from Active Interest Media, Conde Nast, Hearst, and Meredith from Retail Marketplace 2013.
Perception Vs. Reality: Print's Power in a Digital Age
Samir "Mr. Magazine" Husni offers statistics and arguments demonstrating the ongoing relevance of print magazines, as well as the futility (at least to date) of trying to turn a print-plus-digital magazine brand into an economically viable digital-only entity.
Mag Bag: MPA and Magazine Publishers Oppose Postal Rate Hike
Meredith Aims for Millennials With Augmented Reality Mobile App Draws from Parenting Brands
David Willey: Boston Marathon Issue Was "Most Intense Issue We’ve Ever Done"
Glamour Puts Zen Into Its Marketing
National Geographic to Explore Online Pay Model
No Settlement of Michael Jordan Lawsuit over Magazine Ad
Bauer to Launches 3 New Magazines in the US This Fall
Conde Nast Shifts Traveler Publisher Carolyn Kremins to Run Epicurious
People Moves at The Atlantic, National Geographic, New York's The Cut, The New Yorker and more...
Vogue Cooking Video Series: Grace Coddington at Home With Her Cat
HBO Renews VICE Magazine Series
More on Glossi Adds Monetization to Its Digital Magazine Platform By Partnering with RewardStyle
Say Media Redesigns ReadWrite, Intros New Adaptive Ads
Glam Media New Program Teams Brands, Bloggers
Google Takes Majority of Mobile Ads, Facebook Closest Rival
Facebook Kills Sponsored Stories
How Top Publishers Handle Sponsored Content
Sponsored Content’s Got a Cost Problem
IPhone Buyers Still Brand Loyal
EU Regulators Eye Google Again This Time It’s Android
The Auto Industry Makes a Long-Term Play for Millennial Car Buyers
Report: Millennials Are Abandoning the Pay-TV Ecosystem
SPD Members Get a Special Preview of Adobe's Creative Cloud
The Cookie Chip: Post-Browser Ad-Tracking May Be Silicon
Yes, There Is Such a Thing As Too Much Integration
The Standardization of Native Advertising
The State of Neuroscience in Market Research
AOL Enables Brands to Track Users' Unconscious Emotions, in Real-Time
MPA is producing a three-part summer publishing education series for mid-to-senior-level Magazine Media professionals, featuring Sean Bumgarner, Design Director, Platform & Devices, Condé Nast. This breakfast series will give you an inside look at virtually every aspect of the digital magazine business. July, NYC. Sign up today.
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.

This week, Rodale leadership, board members, advertisers and new vendors gathered in New York to celebrate the launch of Rodale’s, a new eco-luxury e-commerce site. Hosted by Chairman & CEO Maria Rodale, the party showcased beauty, jewelry, apparel and home products sold on the site.