Thursday, June 20, 2013
Skip Zimbalist on the Power and Future of Magazine Media
In the final installment of the mini-series, Chairman and CEO of Active Interest Media, Skip Zimbalist offers his perspectives about the future and power of print magazines and magazine media.
Apple Wins Press Grand Prix with Campaign for Tablet
Apple's iPad Mini campaign offered what jury president Serpa described as redemption by enabling readership of print products: Each of five print ads featured different magazine covers at the left, and the same cover on an iPad Mini at the right. The covers, from real issues of Time, Surfer, Wired, the New Yorker and Wallpaper, are stunning.
Q&A with Forbes Media President and CEO Mike Perlis
Perlis discusses innovation at the magazine media company and reveals how print factors into the future.
The Economist Asks: Who Knows the Customer Best?
According to a recent report from the Economist Intelligence Unit, only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear understanding of customers' tastes and needs.
MPA Names New Head of Research
Anthony Sarcone will be the association's senior vice president of marketing initiatives and insight, reporting directly to president and CEO Mary Berner.
Bienvenido al Centro
Morgan Grain, interning at InStyle magazine writes about one of the best problems facing New Yorkers: Trying to decide what to have for dinner among the myriad of choices available. The piece was edited by Andrea Baumgartner, interning at Good Housekeeping.
TIME Cover: Service and More Service
New York Magazine Tests New Homepage Design
WIRED Editor Michael Copeland Joins Andreessen Horowitz to Lead New Content Strategy
Powley Tapped As iCrossing CEO
Partnership Between Celebrity Chef Jamie Oliver and idoodle Breaks Down
Michael Musto: "I Knew I Was on the Chopping Block" at Village Voice
Rolling Stone Writer Stands By Report of Serena Williams' Rape Comments
A Most Wonderful Way to Remember Michael Hastings
Variety and Univision Team for Original Content
Publishers’ Talent Woes
The Pros and Cons of Content Farm Writing
How Tablets Have Changed Publishing
Digital, Alternative Media Revs Forecast to Hit $436 Billion By 2017
Social Media: Old Campaign Tactics Won't Cut It, the Focus Must Be Content-First
The New York Times Is Making Ads for the Future —but Where’s the Money Right Now?
Twitter Gets Social with Viacom
Affluent Consumers Continue Spending
Native Ad Craze Sparks Continued Spending Growth for Sponsorships
Analysts: Facebook’s Instagram Video Feature Seen as Challenge to Twitter
Facebook Aims to Simplify Page Analytics
Facebook's Ad Offerings Show Wide Variation in Price, Performance
News Corp. Spinoff Puts Value of Publishing Arm at $9.1 Billion
France Threatens to Fine Google Over Privacy
The "Big Data" Fallacy
In Parting Shot, Government Paints Apple as Amazon Copycat
Privacy Advocate Named to Lead Consumer Protection Bureau
The association, working with a coalition of mailing groups, has issued a statement in opposition to a possible USPS rate hike, which can be as high as 10 percent.
MPA is producing a three-part summer publishing education series for mid-to-senior-level Magazine Media professionals, featuring Sean Bumgarner, Design Director, Platform & Devices, Condé Nast. This breakfast series will give you an inside look at virtually every aspect of the digital magazine business. July, NYC. Sign up today.
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.
It's the very first day of summer and Vogue has compiled a slideshow of the season’s best sunglasses, complete with retro finishes, floral embellishments, and colorful tints.