The Association of Magazine Media

Fitness Magazine Joins Wanderlust Festival as National Media Partner

New York, NY (July 3, 2013)—Fitness magazine today announced it is the official national media partner for Wanderlust Festival , the world’s largest yoga and music platform, to bring together wellness enthusiasts and families for a four-day event held in the most picturesque mountain resorts of North America.

The partnership kicked off with the Stratton Mountain, Vt., festival on June 20 where EatingWell, another Meredith brand with editorial offices in Shelburne, Vt., offered over 9,000 attendees product samples and special giveaways. Fitness will be on hand for two more stops of the tour: Cooper Mountain, Colo., from July 4-7; and Squaw Valley, Calif., from July 18-21.

“A partnership with Wanderlust was a perfect fit,” said Terri Smith, Group Associate Publisher, Marketing, Fitness. “The festival’s emphasis on physical and mental wellness complements Fitness’ message of empowering women to live active and healthy lives. Our readers also value the festival’s celebration of adventure and nature, which attendees will experience with activities such as explorative hikes, paddle boarding and kayaking.”

The Squaw Valley stop features a Fitness Pavilion, where the 16,000+ attendees can take advantage of personal fittings with footwear experts, win great prizes, sample products, and more.

Sage-level tickets, which give attendees access to all four days of the festival, for all stops include a one-year subscription to Fitness.

EatingWell will also present Farm-to-Table dinners, celebrating local chefs, farms and flavor, held on Friday and Saturday nights during each festival stop. Attendees are invited to take home an exclusive Farm-to-Table dinner gift bag, featuring products, special offers and other goodies from EatingWell and its partners. 

For more information and to purchase tickets please visit http://wanderlustfestival.com/

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About FITNESS Magazine
Launched in 1992, Fitness magazine is a leading source for all the latest news on health, nutrition and exercise. Fitness motivates women to move—for fun, for health, for life. With workouts and diet plans that get results, plus inspiring beauty and health tips, Fitness empowers women to be fierce about reaching for and achieving body success, however they define it. Fitness is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.3 million readers.  For more information, please visit www.fitnessmagazine.com.

About EatingWell 
EatingWell is a fast-growing media brand that focuses exclusively on the expanding healthy-eating sector. EatingWell is positioned to be the leading source of science-based nutrition advice; delicious, easy and healthy recipes and useful shopping information. The brand has rapidly diversified from producing its flagship bimonthly EatingWell Magazine (which now reaches more than 3 million readers) to multiple formats, including a content-rich website www.eatingwell.com that reaches more than 4 million unique visitors a month, content and brand licensing, custom publishing and consumer cookbooks and health books. EatingWell Media Group was acquired by Meredith Corporation, the nation’s leading media and marketing company serving women, in June 2011.

About Wanderlust
Wanderlust Festival, LLC is a producer of large-scale lifestyle festival events focusing on yoga, music and wellness. Its flagship festival, Wanderlust, was first launched in California in 2009 and has already become the largest multi-day yoga event in the world as well as a significant player in the larger US festival market. The company was founded in 2009 as a joint venture between Velour Music Group, an artist management company and event producer based in New York City, C3 Presents and Starr Hill Presents, event producers responsible for the top music festival brands in the country, including Austin City Limits Festival, Lollapalooza, Bonnaroo and Outside Lands. For more information, please visit www.wanderlustfestival.com. Become a fan of Wanderlust at www.facebook.com/wanderlust and follow Wanderlust on Twitter at www.twitter.com/wanderlustfest.

Media Contact:
Carrie Carlson
212.551.7053
carrie.carlson@meredith.com

Date: 
Wednesday, July 3, 2013