The Association of Magazine Media

Fitness Magazine & Men’s Journal Team Up to Develop Unique Selling Strategy

                                 FOR IMMEDIATE RELEASE


Marmot First Client to Leverage Partnership for “Lead Now” Initiative


New York, NY (July 8, 2013)Fitness Magazine and Men’s Journal announced today that they have teamed up to develop a selling strategy across their respective publishing companies, that harnesses the power of their combined audiences across print, digital and social platforms.


Publishers from both titles collaborated to identify targeted accounts for the inception of this partnership and the sales teams are going to market as a unified group developing custom ideas for clients across multiple categories.


Marmot is the first client to leverage the partnership, signing on for ad-buys in both Fitness and Men’s Journal. Additionally, Fitness and Men’s Journal will be the official media partners for Marmot’s “Lead Now” initiative, a one-year global climbing expedition. With a one month deadline in each country, professional rock climber Paige Claassen pushes women’s climbing standards around the globe to inspire people of all cultures to lead a life of adventure.


“The Fitness/ Men’s Journal partnership was appealing to Marmot, because instead of working in a silo with each individual publishing company, we were able to tap into both assets through one point of contact,” says Jared Anderson, Media Director, Jarden Corporation. “This brought us more holistic insight and an opportunity to truly leverage each partner’s offerings.”


Support for the program, which kicks of on July 1, 2013 and runs through June 30, 2014, will include a series of webisodes, editorial coverage of Paige’s journey in-book, as well as online and social media promotion.


“The year-long multi-platform program with Fitness and Men’s Journal will create an engaging 360 degree experience for consumers,” says Tom Fritz, VP Consumer Marketing, Marmot. “Gaining access to the Fitness consumer allows us to connect with the target audience for the Lead Now initiative and bring the program to life.”


In addition to the Marmot program, the partnership between Fitness and Men’s Journal has also yielded business with The Beef Checkoff, which will be running a 4-page impact unit focusing on summer grilling, exclusively in Fitness, Men’s Journal and two other Meredith titles, as well as run of book paging.


“Teaming up with Men’s Journal gave Fitness an opportunity to offer our clients creative, innovative programs with the benefit of a deeper engagement with an expanded audience and a stronger delivery for male/female targeted ad campaigns,” says Eric Schwarzkopf, Publisher, Fitness Magazine. “Across the board, the response from clients has been extremely positive and supportive.”


For additional information on Lead Now, please visit:


Follow FITNESS on Twitter:!/FitnessMagazine

Follow FITNESS on Facebook:!/fitnessmag

Follow Men’s Journal on Twitter:

Follow Men’s Journal on Facebook:


About FITNESS Magazine
Launched in 1992, Fitness magazine is a leading source for all the latest news on health, nutrition and exercise. Fitness motivates women to move—for fun, for health, for life. With workouts and diet plans that get results, plus inspiring beauty and health tips, Fitness empowers women to be fierce about reaching for and achieving body success, however they define it. Fitness is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.3 million readers.  For more information, please visit


About Men’s Journal

Launched in 1992, Men’s Journal is an award-winning, general interest lifestyle magazine geared toward men with an interest in obtaining and maintaining an adventurous and active lifestyle both physically and mentally. Men’s Journal is dedicated to providing its readers with the tools, how-to, style and great insights to live an interesting life.


About Marmot
Marmot leads the industry in down feather goods, particularly down jackets and sleeping bags. As the first outerwear manufacturer to use Gore-Tex materials, Marmot knows how to keep you warm and dry. While still rooted in down products, Marmot’s technical expertise now extends into gloves, tents, packs, fleece, and everything in between. With technology that lasts, Marmot is for life.

Amanda Cortese, 212.551.7087,

Monday, July 8, 2013