Thursday, July 11, 2013
Magazines Increase iPad Ad Sales 25% in First Half 2013
Improving the measurement of digital mediums has been a stated goal for both Mary Berner, president and CEO of MPA, and Tony Sarcone president of PIB and MPA's senior vice president of marketing initiatives and insight.
Hearst's Jumpstart Auto Group Partners with Dealer.com
The Jumpstart Automotive Group, which contains the Car and Driver, Road & Track and JD Power Autos brands among others, has partnered with Dealer.com to allow the site's audience of car dealerships to market to Hearst's automotive audience.
Food & Wine Editor-in-Chief Dana Cowin's Cookbook Set for 2014
Titled Mastering My Mistakes in the Kitchen, the book will feature advice from " the world's best chefs," specifically the ones she's gotten to know during her "nearly two decades" at Food & Wine.
Getting Candid with Kelsey
Michela Tindera, interning at Family Circle, profiles Kelsey McKinney (interning at Reader's Digest) who has already distinguished herself with articles published in both the Atlantic and Slate.
RDA Moves Toward Turnaround
Businessweek’s Provocative Hedge-Fund Cover
Hearst Men's Group Names Boyars Exec Director, Group Marketing
InStyle Promotes Two Editors to New Role
John Rasmus Named Men's Fitness Consulting Editor-in-Chief
Cameron Russell, a Model, Puts Looks Aside
IDG's PCWorld Going Digital-Only
Most Major Publishers Push Native Ads
Jutkowitz: Build Your Audience, Don't Buy It with Advertorials
Readers Respond to Newsstand Challenges
Instagram Video Embeds Could Alter Publishing Habits: Marketers, Publishers Get alternative to Vine, YouTube, Vimeo
Media Execs Focus on Digital to Drive Revs
Ad Buyers Fuzzy on Display Ad Rates
Greater Transparency Squeezes Media Agencies
PCH Subsidiary Launches Mobile Ad-Targeting Platform
It May Not Feel Like It, But It’s Time for Gift Subscription Offers
Antitrust Ruling Gives Amazon E-Book Edge
Apple Faces Triple Damages, Longshot Appeal in E-Book Conspiracy
New Google Maps Takes On Yelp, Foursquare
Sony Steps Up Its Smartphone Game With the Xperia Z
Tablets Take Big Byte Out of PCs
Cigarette Bans to Hit Europe
For Dollar Stores, Economy Offers Mixed Blessings
US Mobile Payments/Transactions to Top $1 Billion in 2013
How Diversity Leads to Better Creativity in Global Advertising
Addressable Ad Technology Brings Congressional Privacy Concerns
Baskin: Wait Till Somebody Exposes the Spying on Individuals That We Marketers Do
Don’t miss MPA’s digital training course on Sept. 18, where industry experts from Condé Nast, Hearst and Time Inc. will cover the framework for understanding the mechanics, vocabulary and processes of digitizing magazine media. Find out some of the key titles registered and learn why you should sign up today.
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
This year National Geographic asked 20 outdoor luminaries —from trail runners to CEOs to beloved authors— about the trails they dream about. Here are their picks for the world's best hikes. Ready for adventure?