The Association of Magazine Media Names Vauhini Vara Its New Business Editor

New York, NY, July 16, 2013— Editor Nicholas Thompson announced today that Vauhini Vara will be the site’s new Business Editor, starting Monday, July 29th. Ms. Vara will oversee the expansion of The Business Pages, the magazine’s online hub for business coverage and commentary, which launched in February of this year.  

"Vauhini is everything we want in a business reporter: she breaks news, files F.O.I.A. requests, and writes beautifully," Mr. Thompson said.  "I've always wanted someone who can cover the S.E.C. and who has also studied literary fiction. She’ll do a great job in further expanding our rapidly growing business coverage on”

Ms. Vara’s hire is a continuation of the over-all expansion of the site, which has included hiring Matt Buchanan to oversee the launch of the Science and Tech hub, and Michael Agger and Sasha Weiss to expand the site’s cultural coverage, as well as bringing Andy Borowitz’s immensely popular satirical news blog, The Borowitz Report, to the site. This enhanced coverage has resulted in record-breaking traffic for, which recently reached 10.7 million monthly unique visitors.

Ms. Vara comes from the Wall Street Journal, where she covered the tech industry and Silicon Valley businesses, and where she most recently covered California politics. She is a graduate of Stanford University, with a B.A. in International Relations and Economics, and a 2010 graduate of the University of Iowa’s Writers’ Workshop, with an M.F.A in Creative Writing.

About combines the sensibility, voice, and look of The New Yorker with the up-to-the-minute speed of the Internet. With at least a dozen new articles each day, original audio, video, photography, and cartoons, delves deeply into stories and offers timely coverage and analysis of breaking news and cultural events. Traffic to is at an all-time high: the site saw 10.7 million unique visitors in April, 2013, the best traffic month in the history of the site; uniques were up 129% from the prior year, and the site saw thirty-three million page views, up 91% from the prior year. New channels and features added in 2013 include the Science and Tech hub (featuring the Elementsblog), The Business Pages, and a new video hub. 2012 launches include the Political Scene hub, the Health Care hub, the Humor Channel, the Page-Turner blog, a revamped Photo Booth blog, the Daily Cartoon feature, and the new blog from our archives, Double Take.


Alexa Cassanos,, 212-286-6591

Tuesday, July 16, 2013