The Association of Magazine Media

Ford Trucks Partners with InterMedia Outdoors for Groundbreaking Multimedia Deal

Ford Trucks Partners with InterMedia Outdoors for Groundbreaking Multimedia Deal
    Ford F-Series Brand Estimated to Reach Millions of Outdoor Enthusiasts Monthly
                            Across IMO’s Leading Digital, TV & Print Properties
    IMO to Produce Branded TV Series to Appear Exclusively on Sportsman Channel

New York, NY (July 16, 2013) – Ford Motor Company and InterMedia Outdoors, the world’s largest outdoor media company, announced today they have committed to a multimedia partnership that centers around the production of a new custom adventure TV series “The Outfitters Built by Ford F-Series”. The new 13-episode half-hour series premiered July 4th on Sportsman Channel and includes expansive promotional assets, including an original website, social presence, consumer promotion, and print and digital advertising inventory across IMO’s market-leading fishing and hunting properties. In the aggregate, Ford will reach millions of outdoor enthusiasts each month.  The promotional campaign kicks-off this month. Financial terms of the agreement were not disclosed.

As the world’s largest outdoor media company, InterMedia Outdoors serves the lifestyle needs of the 80 million American sportsmen and women.  The company publishes 15 leading outdoor magazines, has the world’s largest network of outdoor websites, and is a leading television producer in the category. IMO sister company Sportsman Channel airs the new series exclusively.

“This deal represents our largest, most expansive program to-date and leverages all our company’s industry-leading platforms, from television to print to digital, providing Ford Trucks a partnership that uniquely targets today’s outdoor enthusiasts.  IMO’s multiplatform assets allow us to reach, engage and activate this passionate and growing audience like no other media company in the world,” said Jeff Paro, CEO of InterMedia Outdoors, Inc. “We look forward to continuing our relationship with Ford in delivering entertaining and engaging branded-content that millions of our viewers and readers have come to trust.”

“At Ford, we value partners that provide contextually relevant connections with targeted consumers that are unique, engaging and valuable for our brand,” said Travis Calhoun, F-Series Experiential Marketing Manager at Ford Motor Company. “Working in lock step with IMO and its properties we were able to produce what we believe is a series that will connect and resonate with the outdoors-focused consumer while demonstrating values of toughness, durability and dependence—all qualities innate in the show’s seasoned and expert hosts—as well as Ford trucks.”

IMO was the originator and creative force behind the idea but is working hand-in-hand with Ford’s Agency of Record, Team Detroit, and Ford Trucks to ensure quality brand integration across all touch points.  With input from Ford, IMO took lead in producing the TV series, building the website, developing the mobile application, directing the digital and social strategy and more.

“The Outfitters Built by Ford F-Series” is a new custom-branded adventure series that takes viewers behind-the-scenes for an inside look at the wild, often dangerous, and always thrilling lives of the toughest and best guides, captains and outfitters in the hunting and fishing worlds.  From the bluewater flats of the Florida Keys to the snow-capped mountains of Alaska, “The Outfitters Built by Ford F-Series” provides a unique window into the world of professional guides, their gear and crew, and how they make their living under the wildest conditions. The 13-episode, half-hour custom series was created in collaboration with Ford and features Ford Trucks and branded content.  The show is hosted by Sportsman Channel’s world renowned outdoor experts including Captain Conway Bowman, Fred Eichler, Haley Heath and Huntley Ritter. Check out a preview of the season here:

With the debut of the TV series, “The Outfitters Built by Ford F-Series” promotional campaign began with the launch of TheFordOutfitters.Com a comprehensive multimedia website with branded, interactive content and applications for today’s outdoor enthusiasts. Additionally, a series of print spreads will begin running across select IMO titles, like Fly Fisherman, Petersen's Hunting and In-Fisherman, as well as on-air video vignettes and promotions, social campaigns and a consumer promotion.

About InterMedia Outdoors:
Reaching the most avid outdoors enthusiasts across all media, InterMedia Outdoors, Inc. is recognized for the strongest brands in the industry, including Petersen’s Hunting, In-Fisherman, North American Whitetail, Fly Fisherman, Game & Fish and 10 other leading magazines that reach over 24-million readers. IMO’s network of 17 websites, including the BassFan network, attract over 36-milion annual unique visitors, and over 220 self-produced episodes of original branded hunting, shooting and fishing themed programming air on sister television entity, the Sportsman Channel. InterMedia Outdoors, Inc. is a portfolio component of InterMedia Partners VII, L.P., a private equity firm focused exclusively on the media industry. Visit IMOutdoorsMedia.Com for more information.

About Sportsman Channel:
Launched in 2003, Sportsman Channel, and Sportsman HD, is the only television and digital media company fully devoted to sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel reaches more than 32 million U.S. television households and is available in HD. Visit, follow on Twitter, @SPORTSMANchnl ( and Like on Facebook,

About Ford Motor Company:
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit        


Michelle Scheuermann

Ryan Nolan,
262.432.9100 ext 117


Tuesday, July 16, 2013