Friday, July 26, 2013
Magazines and YouTube, Story and Image
Seeking long form journalism, Lee Schneider asks, do we gaze into an iPad to find the future, or do we browse YouTube? MPA's Tony Sarcone, SVP, Marketing Initiatives and Insights, offers some facts along with other authorities in the magazine media industry to help understand the evolving future of the magazine.
Revenues Up for Meredith’s Magazine Group
Revenues were up for Meredith's National Media Group in its fiscal year 2013 earnings report, as the company saw big returns from digital advertising and continued success with its Sales Guarantee program. The company's overall revenues were up 7 percent year-over-year to $1.5 billion.
Women's Health's Web Redesign
The Rodale-owned title recently took the wraps off a new site design at womenshealthmag.com. The site is cleaner and simpler, with bigger images and better navigation.
Mag Bag: The week in Magazines
Penton acquires a title, AAM offers streamlined procedures, The Hollywood Reporter hires a Digital GM.
Ford Trucks Drives onto All Screens with InterMedia Outdoors
People Moves at Variety, TIME, Fortune, HGTV Magazine, Motor Trend, and The Hollywood Reporter...
More on Publishers Pressured: comScore Study Found Half of Ads Do Not Appear
New Approaches to Online Video at the Wall Street Journal
Jobs' Widow Backs Ambitious Media Site
Apple Still Tops Among Consumers
What Are Apple’s "Amazing" New Products?
3 Lessons Learned with Responsive Design
Mozilla Tool Could Turn Firefox Into Ad Data System
Business Insider Gives Advertiser Veto Power Over "Future of Business" Edit Mix
Big Differences in RTB Marketers
Internet Ad Spending Up Globally, But TV Still King
Survey: Smartphones, Tablets Become Essential Work/Home Tools
Luxury Earnings: Profits Slip at LVMH, Kering
Anti-Tobacco Nonprofit Reviews Ad Business Legacy: to Complete Its Creative, Media Search by Year's End
FTC Lawsuits Could Hit Search Engines This Year
Unions Object to House Postal Reform Bill
Don’t miss MPA’s digital training course on Sept. 18, where industry experts from Condé Nast, Hearst and Time Inc. will cover the framework for understanding the mechanics, vocabulary and processes of digitizing magazine media. Find out some of the key titles registered and learn why you should sign up today.
The Magazine Media industry’s premier conference is now reconceived, revitalized and more important than ever. Explore the topics that matter most during these transformational times - Register Now!
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
There’s not much better than spending a little quality time on the porch with good company. Especially if that company includes some extraordinarily talented musicians. That’s the idea behind Garden & Gun's Back Porch Sessions video series...