Friday, August 2, 2013
P&G Tempers Marketing Spend
The company is planning to spend more on advertising with an emphasis on digital media, reflecting both the shift in where consumers are focused and desire to increase the effectiveness of the money it spends.
O Mag Screens "The Butler"
O, The Oprah Magazine hosted a premiere for Oprah Winfrey’s forthcoming third movie, “Lee Daniels’ The Butler," at the Hearst Tower.
People Expects Royal Baby Bump from Cover
“I am pretty confident it is going to hit around 1.4 million,” said Managing Editor Larry Hackett. The issue hit newsstands last week, but it is being carried for two weeks.
Photos: ASME NEXT Talks with James Oseland
Junior editors attended a special edition of ASME NEXT Talks in Nolita, where they were treated to career advice from the award-winning editor of Saveur (and Top Chef celeb!), James Oseland.
Time Inc. Expands Advertising Team
Dave Zinczenko's New Venture Staffs Up
National Journal Rolls Out New Team of Reporters
New Lucky Shares Stylist with Anna’s First Vogue
Glamour: How a September Issue Gets Made
Quartz’s Email-Centric News Coverage
TIME Cover Sure to Stir Controversy: Couples Not Having Kids
Julian Assange Welcomes Who Magazine into His Embassy Home
Bauer Media Nuys Absolute Radio in £25M Deal
Channel Trumps Technology: Interview with Mark White, VP of Specialty Marketing at U.S. News & World Report
Online Publishers Raising Subscription Prices, Tightening Free Access
House Subcommittee Starts Work on Online Privacy
IDG Study: One in Three Now Use Tablets for Work
Social Media Fails to Drive Sales for Fashion Brands. Now What?
HuffPo Pushes Further into Sponsored Content
New Dove Men+Care Campaign to Focus on Irritations
The Future of Mobile Advertising: Targeted, Dynamic, Engaging
Google to Open YouTube Space NY Content Production Studio
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Photo: Mark Seliger
In a Vanity Fair exclusive, social-media baron Sean Parker and singer-songwriter Alexandra Lenas traded vows amid towering redwoods and cuddle bunnies.