The Association of Magazine Media

Park City Named Outside Magazine's "Best Active Town"

Park City, Utah, Claims Top Spot in Outside's Annual Issue
Highlighting the Best Places to Live

Santa Fe, NM Outside, America’s leading active-lifestyle brand, has selected Park City, Utah as the winner in its search to determine the best active town in America after a selection process that included an online voting competition via Facebook. As the “Best Active Town,” Park City will be honored on the September cover of Outside magazine which hits newsstands on August 13, 2013.

To select the town deemed the best place to live healthy, Outside started with the American College of Sports Medicine’s annual list of 50 healthiest cities, and added a few small and midsize active towns that the metro-centric pool overlooked. Local runners, cyclists, climbers, and surfers were consulted to narrow the finalists to the top ten places that had easy access to healthy food, work, great trails, beaches, and mountains.

The finalists selected were put up for a three-week vote on Facebook. Greenville, South Carolina, had an impressive showing—the city of 60,000 had the most votes with 7,154—but for per capita excitement, no place was as passionate as Park City, which received two-thirds as many votes (5,179) as it has residents. We sent in two editors to do recon, and they confirmed our suspicion: this is the place you want to live now.

Park City bested a list of cities that included Bozeman, MT; San Diego, CA; Boston, MA; Oklahoma City, OK; Spokane, WA; Greenville, SC; Honolulu, HI; Carbondale, CO and Waitsfield, VT.  Last year’s top spot was claimed by Richmond, Virginia.

"With more than 21,000 votes, our third-annual Facebook competition was our most competitive yet," said Outside editor Christopher Keyes. "Greenville and Park City battled it out for weeks. We're proud to showcase both towns in the magazine and thrilled with the level of engagement this program has garnered from readers."

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About Outside
Outside is America’s leading active lifestyle brand. For more than 30 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, and Outside Books. Visit us online and on Facebook.

Press Contact:
Ellee Fletcher
Giant Noise for Outside


Monday, August 12, 2013