Friday, September 27, 2013
Q&A with Hearst's Michael Clinton on How Curated Ad Innovation Links Media to Target Brands
Michael Clinton, president of marketing and publishing director at Hearst, describes an innovative style of advertising that links magazines with other media and explains what he sees as the potential for success in the magazine media space. Watch him on Bloomberg Television’s “In The Loop.”
Entertainment Weekly Is Thriving and Leveraging Branded Content
The September Fall TV Preview issue was the largest in seven years with 69 pages and with Q3 print ad pages up 11% over last year. It’s also the biggest quarter ever for digital advertising on EW.com, according to publisher Melissa Mattiace.
The Forbes Contributor Model: Technology, Feedback and Incentives
When Forbes was re-thinking its web publishing model in 2010, they were reflecting on the state of the industry and the shift in publishing power. In particular, their aim was to respond to the fact that "anyone can publish at any time without trucks, planes, satellites," said Mike Federle, COO Forbes Media.
Travel + Leisure’s Nancy Novogrod Celebrates Her 20th Anniversary with an Ad-Page Spike
As Nancy Novogrod celebrates 20 years at the helm as editor in chief, ad pages are up 28% in the October issue. Travel + Leisure's publisher, Jay Meyer, introduced an almost yearlong celebration culminating in a 20-page feature tribute and 18 customized ads from the brand's loyal travel partners.
A New Era for Print Media: Start-up Magazines are the Latest Status Symbols
Print is dead. Or is it? This Q&A with the new emerging breed of independent editor illustrates the passion behind, and viability of magazine media; as several veterans and new faces in publishing undertake launching the kinds of magazines they feel are missing from the newsstand.
Mag Bag: This week in Magazines
Esquire unveils article pins on Pinterest, MPA opposes the proposed Postal rate hike, Jessie Price is named editor in chief of EatingWell, and more...
National Geographic Magazine Turns 125!
Helen Gurley Brown Trust Gives $15 Million to NYPL
Apple Releases Update to iOS 7, Emmis Updates Tablet Apps for Texas Monthly, Los Angeles, and Atlanta Magazines
Alex Gonzalez Given Additional Role at Town & Country
Michael Hastings to Receive Norman Mailer Award
People Moves at People, InStyle, and Boston Common
More People Moves at Essence, and Trade Publisher SourceMedia
Bloomberg News to Shuffle Management
George Clooney Opens His Mexican Retreat for a New Architectural Digest Spread
Cave Creek Museum celebrates Smithsonian Magazine Museum Day
NextIssue, the Netflix for Nagazines, Expands to Canada
Seymour Hersh Has Some Feelings About the State of the Media
Is the Newsstand Endangered? And If It Is, What to Do?
Branded Content Real Talk from CMOs
New York Times Forecasts Further Drop in Ad Revenue, but Overall Revenue to Rise Thanks to Stronger Circulation
Stagnito Media Expands Research Services with Carbonview Acquisition
242 Million Listeners on Radio Weekly
Forrester Research Study Looks at Places and Times of Online and Mobile Web Usage
Who's Using Mobile Location Services?
Intel, Microsoft Also Eyeing Wearable Device Market
Consumers Desperate for More Personalization During Purchase
Is Login Data the New Gold?
Advertising Week Video: How Online Publishers Can Use Data More Effectively
Is Marketing Research Dead?
Infographic: Digital Nightmares for Marketers
At Advertising Week: The Real Brand Struggles in Digital
FCC Considering Rule to Keep Big Media Companies from Getting Bigger
Judge Rules Gmail Ads Might Violate Privacy
Social Spam Rose 355% in the First Half of 2013
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
Eleanor Clift writes her last piece after 50 years at Newsweek and takes us through the many years and eras that her storied career has spanned.