The Association of Magazine Media

Monday, September 30, 2013

Happy Birthday National Geographic
The journal of the National Geographic Society officially launched in October 1888 and since then, National Geographic has expanded its global reach to over 60 million readers, a TV channel, and a website.
Hearst's Dr. Oz Magazine Takes Shape, Pitches Begin
Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory.
Hearst Sponsors Stadium Hackathon to Inspire Innovation
The largest stadium in the U.S. hosted a hackathon that drew more than 1,200 students from colleges around the country, and in another twist, the lead sponsor wasn’t a tech company, but Hearst Automotive, including its brands Car and Driver, Black Book and MOTOR, which are all best known as magazines.
Apple Passes Coca-Cola As Most Valuable Brand
Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1.
TIME Cover: The Class of 2025
TIME’s cover story this week was written by contributing editor Jon Meacham and it’s about ”what higher education could look like in the year 2025, as well as the social, economic, political and technological challenges that colleges and universities will have to overcome.”
Bonnier Updates Photography Magazine Newsstand App
Chris Hughes: Separation of Business and Editorial "Anachronistic"
Marie Claire Artistic Director Alex Gonzalez Is Doubling at Town & Country
Ellen Carucci Named Publisher of Organic Gardening
CQ Roll Call Hires New Ag Reporter
Hugh Hefner's Playboy Book Features Vintage Snapshots of the Magazine's Early History
Elle Man Set to Launch in France
Domino Returns
Radio Times U.K. Publishes Its Own Book of Classic Covers
Yes, Some People Will Pay You for Your News: A Really, Really Small Number of People
Upward Mobility: Hand-Held Web Accounts for Half Of U.S. Ad Expansion
iPhone 5C Gains Ground On 5S
Amazon Updates More iOS Apps, Fixing Bugs, Making Them iOS 7 Compliant
Inside the Fall of BlackBerry: How the Smartphone Inventor Failed to Adapt
Taking on Twitter, Facebook Will Send TV Networks More Data
Pinterest Tests Ad Model that Promises Tasteful and Relevant Pins
Facebook, Google Live in Pinteresting Times
Vanity Fair Reports on Social Media's Ill Effects on Teen Life
Adapt or Die: Holdout Publishers Embrace Programmatic
More on Zenith: Digital Ads Will Be 22% of All U.S. Ad Spend in 2013, Mobile Ads 3.7%
Google’s Chief Economist Understands Media Better Than Some Industry Executives Do
France to Take Action Against Google Over Privacy
Jane Buckingham, Founder and CEO of Trendera and foremost authority on Gen X, Y and Z, will share her insights on these desirable magazine media demos at AM2C. Oct. 22-23, NYC.
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
October 22 - 23, 2013
Center 548
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
In the October 7th issue of The New Yorker, Ken Auletta looks at The Guardian’s strategies for staying relevant and financially viable in an overwhelmingly digital age, and examines the newspaper’s coverage of the Murdoch phone-hacking scandal, WikiLeaks, and the Edward Snowden N.S.A. surveillance story, which, Auletta writes, “brought acclaim and an international readership.”