Wednesday, October 9, 2013
3rd Quarter PIB® Data Shows Positive Trend Continues for Magazine Media
Advertising and audience continue to grow across magazine platforms. PIB-member consumer magazine titles show print improving and tablet ad units with significant gains in Q3. Print ad pages and tablet ad units* on iPad editions are up +6.8% in Q3, and +7% January through September 2013 versus the same period last year.
People Magazine's New Franchise Showcases the New Hollywood
The eight people on the Ones to Watch list are topped by Brooklyn Nine-Nine’s Andy Samberg and Sam Claflin, from the Hunger Games sequel. “It’s a new franchise we’re launching, a way to celebrate new Hollywood,” said People Managing Editor Larry Hackett.
WIRED Links with Mastercard's ShopThis on Shopping Pilot
Wired’s readers are going to shop on the magazine’s iPad app beginning with the November issue. The Condé Nast title will be the first publication to offer Mastercard’s ShopThis with MasterPass on Oct. 15th. Readers can purchase items featured in the magazine without leaving the page.
Land Rover Gets Inspired by Real Explorers in Partnership with Outside Magazine
Instead of just purchasing some ads in the publication and on its digital offerings, Land Rover has teamed up with the magazine to create a series of branded content across the publication's properties, including custom video content.
Q&A with Outside's Scott Parmelee
Publisher Parmelee goes into more detail about the partnership with Outside that gives Land Rover a branded-content hub on the publisher’s properties with custom video focusing on three people who are "driven."
Meredith Corp. Bets on Augmented Reality
Meredith Corp. has been one of the most active publishers in the print-to-mobile space, the company has run more than 200 activation initiatives. The publisher has tested different technologies for its brands, but Augmented Reality is likely to stick with the company based on some of the engagement that Meredith is already seeing.
138 Magazines Launched So Far This Year
Old-Media Values in New-Media Venues
Hearst Among Investors in Fashion Shopping Assistant App
Alexander Payne Teams with Searchlight, Conde Nast on "The Judge’s Will"
More on New York's Site Redesign
Super Fan Scott Smith's 95% Autographed Sports Illustrated Cover Subjects
Restaurant Threatened by Rolling Stone Magazine
The New Republic's Stanley Kauffmann, Film Critic, Dead at 97
National Review's Washington Editor Robert Costa Says It Was "Honor" to Meet Prez
More on Julie DeGarmo Hire As Real Simple Associate Publisher
Consumer Reports Hires Glenn Derene to Lead Electronics Content Development
The Week Gets Its Third Publisher in Three Years
Esslinger: How I Taught Steve Jobs to Put Design First
Zoomer's Boyd: “Print Will Always Be the Mothership of Magazines"
Flipboard Hits 90 Million Users, Nearly Doubles Since April
United Launches Luxe Print Mag for Travelers
Kering Launches Online Magazine K
No Matter How Hard You Squint at It, The New York Times Can’t Be a TV Company
Samsung Goes First, Google Experiments and Apple Refines
Coping with Tablet Potatoes, "Second Screens"' Are Still Primarily a Couch Experience
Smartphones Are Go-Everywhere, Do-Anything Devices for Mothers
Does TV Really Need Its Own QR Codes?
Mozilla's Cookie-Blocking Plan Forces Ad Biz to Seek Alternatives
Facebook Debuts "Objective-Based" Ad Buying, Reporting
Retail Stocks Fell Sharply
Strong Ad Spend Growth Forecast Worldwide
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
Photography: Jonas Fredwall Karlsson
For the New Establishment’s tech, media, and entertainment moguls, Sun Valley is the closest thing on the calendar to a must-do. Photographer Jonas Fredwall Karlsson put together a power portfolio for Vanity Fair.