Thursday, October 10, 2013
Tablet Ads Grow, but Print Ad Pages Remain Most Important Revenue Source
"This is an encouraging trend, with consistent advertising growth in magazine media across platforms," said Mary Berner, president-CEO at the MPA, The Association of Magazine Media, in a statement. "Marketers are shifting dollars in some instances from print to tablet editions, but continue to invest in magazine media. Print is improving and the tablet business is growing."
Q3 Magazine Ad Revenues up 4% to Nearly $4.8 Billion
American consumer magazines are showing some signs of life. Magazine readership has been inching up this year, up 2.6% in the first half of this year in both printed products and tablets and publishers have been able to fetch more dollars for print ads.
Print Magazine Ad Revenue Is Finally Increasing
Big revenue winners included Women’s Health (50%), In Touch (66%), Eating Well (157%) and HGTV Magazine (298%) — HGTV Magazine’s huge jump is largely due to its mid-2012 launch. In all, the increase lifted ad revenue by almost $183 million.
Esquire Network Greenlights Two Specials Based on Magazine Franchises
The newly launched men's lifestyle network has greenlighted two original specials, Women We Love and Best Bars in America, based on the magazine’s corresponding franchises. The announcement comes two weeks after the NBCUniversal cable net launched with a special tied to the magazine's 80th anniversary.
Mobile Becomes Media Platform: 74% Use Smartphones, 52% on Tablets
Such is the rapid adoption of mobile devices by Americans that smartphones and tablets are becoming mainstream media platforms. A new study estimates 74% of people now use a smartphone and 52% use a tablet.
ESPN to Provide AOL wIth Content
ESPN can currently leverage over 50 assets, including seven U.S. TV networks, ESPN International, ESPN Radio, ESPN.com, and ESPN The Magazine.
Do You Know If Your Native Ads Are Working?
MagNet: Making Sense of the Magazine Single Copy Sales Data
Nxtbook Media Offers Advice on Marketing Your Magazine App
More on WIRED's New Way to Shop from Its Pages
Elliott Out As American Media Publisher
Latest People Moves at Cosmopolitan, and Atlantic Media Strategies
A $20 Magazine for the Guy Passionate About Living the Good Life, Enter: Man of the World
Nylon Hosts Dinner for Alexa Chung in New York
Flipboard’s Brand Magazines Are Doing Well; Users Are Actually Subscribing to Them
Are Flipboard and Currents Marketing Partners or Scams?
Twitter Forms NBC Deal to Stream from Tweets
GroupM Entertainment, SpinMedia in Content Partnership
SEO Is Dead. Long Live OAO.
Internet, Mobile Ad Revs Hit $20 Billion
Retail Continues Decline on Wall Street
California Cracks Down on Illegal Outdoor Ads
Google, Vibrant Media and WPP Win Safari Hack Privacy Lawsuit
A Judge in Illinois Has Ordered a Reporter to Reveal a Confidential Source
Come hear Google’s Executive Chairman Eric Schmidt and find out what’s BRAND.NEW. from the top minds in advertising, content, leadership, technology and advertising at AM2C. Oct. 22-23, NYC.
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
When Leonardo DiCaprio was tackling his award-nominated role as Howard Hughes in The Aviator, he delved into the disease of OCD with the insight and genius of Dr. Jeffrey Schwartz. Now Discover magazine enters the longform arena with OBSESSED, written by veteran journalist Steve Volk, venturing deep into the mind of Dr. Schwartz, a controversial, often combative psychiatrist and expert on obsessive-compulsive disorder, a pariah among his academic peers, who has challenged the prevailing view in neuroscience that free will is dead.