Friday, October 11, 2013
Keith Kelly: Erosion of Print Ads Is Slowing While Tablet Ad Units Continued Their Surge
“I think we are coming to a crossroad. There’s much more stability and confidence in the future,” said Mary Berner, CEO of the Association of Magazine Media.
Q&A with Fortune's Andy Serwer
Professor Samir Husni interviews the man behind Fortune, Andy Serwer, its managing editor. Serwer was Husni's guest at the CPR for Magazine Media in New York City last month.
Fortune’s Most Powerful Women List Features Lots of Tech Stars
Given all the focus on females in top leadership in tech recently due to the worthy debate over the lack of a woman director on the soon-to-IPO Twitter board, it’s worth taking a long look at Fortune magazine’s annual list of 50 powerful women in business.
Forbes Estimates BrandVoice Will Generate 20% of Total Ad Revenue This Year
The Publisher is adding analytics tools for marketers and has announced that it expects its 3-year-old native ad offering to account for about 20% of total ad revenue this year, rising to an estimated 30% in 2014.
Magazines Experiment with New Kinds of Paywalls
Innovation in paywalls has been in vogue with magazine publishers lately; Esquire, Sports Illustrated, and The Atlantic have been leading the charge with recent customized efforts.
FOLIO: Shakes Up Its Annual Power List
Honoring the most innovative professionals in magazine media, several MPA members are recognized throughout in various capacities.
Mag Bag: This Week in Magazines
Teen Vogue charted brand affinities, and Yoga Journal's digital maven Kristen Schultz Dollard will spearhead the website's relaunch.
Q&A with Dr. Tony Coles at the Forbes Healthcare Summit
Forbes Healthcare Summit: Learning from the Past Will Help Patients in the Future
Bloomberg Businessweek's Brad Stone Explains Bezos and the Question-Mark Email
People Moves at AARP: Three New Executive Editors Across Its Publications
Evo Magazine Launches Updating App with "Freemium" Model
Twitter Debuts Optimized Android Tablet App
Pinterest Unveils Ads, Strikes International Mobile Deal
BlackBerry Co-Founders Want to Buy the Company
What You Need to Know About Cross-Platform Ad Design
Ozy: A Bet On Serious Journalism for Millennials
From the INMA Audience Summit: Third of Millennials Watch Mostly Online Video or No Broadcast TV
57% of Americans Go Online with Cell Phone
Sticky: Only 14% Of Online Ads Are Seen
Facebook to Sunset Its Search Privacy Settings
Search Spend Rises, Ups Click Volume, CTR
Google Sets Plan to Sell Users’ Endorsement
Look out Google: Disconnect Says Its No-Track Search Tool Is Taking off
Commentary: Targeting Our Way to Lower Profits
The Programmatic "Upfront": Isn't That an Oxymoron?
Sorrell: U.S. Default Would "Surpass the Lehman Shock"
Media Stocks Return Big Gains
Come hear how Vineet Nayar, Vice Chairman, HCL Technologies and Founder, Sampark Foundation, created a $4.4 billion tech giant through an unorthodox, employee-focused management style–and what that means for magazine media leadership. AM2C, Oct. 22-23, NYC.
Thousands of marketers crowded the MPA’s booth during last week’s ANA Masters of Marketing Conference. Our popular booth promoted magazine media on all platforms and offered something for every attendee. Check out our photos and see how magazine media was a hit!
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
November 06 - 07, 2013
This two-day workshop for junior-level editors covers print and digital fundamentals. The workshop explores the role of the publisher, provides hands-on training with veteran editors and includes small-group sessions about career building. Attendees come away inspired and informed.
For his book, Bloomberg Businessweek’s Brad Stone spoke to hundreds of current and former friends of founder Jeff Bezos. In the process, he discovered the poignant story of how Amazon became the Everything Store.