The Association of Magazine Media

Friday, October 18, 2013

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Don’t miss magazine media's premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times. Oct. 22-23, NYC.
MPA's Berner: Digital Content Delivery Must Be Top Priority
Mary Berner has spent much of her first year as president and CEO of MPA, The Association of Magazine Media, touting why this is such a great time to be in the magazine business. Berner is a publishing industry veteran who previously served as president and CEO of the Reader’s Digest Association, publisher and SVP of Condé Nast’s Glamour and CEO of Fairchild Publications. Her next soapbox will be at next week’s rechristened American Magazine Media Conference in New York. Berner answered a few questions via email about how magazine media is evolving.
Retailers to Publishers: Re-Embrace Print
Linda Ruth reports from Distripress Toronto, where about 600 delegates from almost 60 countries met to discuss the state of the business and their place in it. Launches Cookbook Platform for Tablets
Consumers can browse MyRecipes’ collection or upload family recipes to curate their eCookbooks. Each recipe in the eCookbook will include a photo, along with the ingredient list and step-by-step instructions.
NewspaperDirect Announces Addition of ForbesDaily, a Digest of Select Forbes Stories
Through ND's award-winning application, PressReader, and its companion online kiosk,, ForbesDaily is now available to individual subscribers every weekday on their PC, Mac, smartphones, tablets and eReaders running iOS, Android, Android for Amazon, Windows 8, and BlackBerry 10 operating systems.
Smithsonian Magazine: Wit, Erudition, Zoolander... and Pandas
While some publications use SEO-friendly headlines to send out bland Tweets, Smithsonian Magazine (@SmithsonianMag) has distinguished itself as the adorable and beloved nerd of publication Twitter by sharing facts with subtle sass.
Dwell Media Expands and Relocates to NYC
The move is the final step in a gradual eastward migration for edit and art staff at the company. The magazine, founded in 2000, first started setting up shop in New York two years ago.
Mag Bag: This Week in Magazines
Read about Seventeen's YouTube channel, Dr. Oz The Good Life, ForbesLife's New Editor, and more.
Watch Benedict Cumberbatch Get Photographed for His TIME Cover
Henry Luce's Influence and the Religious Leaders Who Made the Iconic TIME Covers
The Road to Oz Magazine
The Print Magazine Is the Mechanism by Which We Can Bring Back the Brand,” Beth Brenner, Domino’s CRO
Amy Churgin Named Publisher of Traditional Home
New Hires at The New Yorker, Country Living, and More…
Vice Will Create Free Music, Videos for BitTorrent Under Growing Partnership
Online, the Gap Between Print and Digital Content Values Is Closing -Fast
Mental Floss Editor: "No Idea" Why Bill Watterson Agreed to Interview
NewsCred Turns Brands and Marketers into Publishers with Newsroom
The Next Iteration of Native Advertising Will Be Interactive
Checking the Five Boxes of Subscription Commerce
Over 50% of Mothers Use Retail Apps
More Brands Are Using Real-Time Bidding to Buy Ads: Report AT&T Is the Top Spender in First Half of 2013
Consumers Oppose Google's Bid to Appeal Ruling About Gmail Ads
Making sense of your metrics often requires countless hours manually collecting, consolidating, manipulating and analyzing extensive data files from third party vendors. Newsstand data is vital to growing your digital business. Attend this complimentary webinar on Oct. 30 to learn about an automated method for consolidating your data from multiple sources. Add this webinar to your Outlook calendar and register today.
What’s happening today in tablet advertising? How is the advertiser community embracing tablet technologies? Join us for a complimentary lunch on Nov. 13 and learn exclusive insights on multi-channel advertising trends of magazine brands across print, web, and tablet based on analysis that looks at the entire magazine landscape.
Ensuring optimum results in the digital experience requires new expertise, informed approaches, and a refined skill set in design and UX principles. Join us Nov. 18 at Hearst Tower and learn from the experts how to optimize your content performance at our morning symposium featuring some of today’s most accomplished authorities in design, content strategy and product development.
Thousands of marketers crowded the MPA’s booth during last week’s ANA Masters of Marketing Conference. Our popular booth promoted magazine media on all platforms and offered something for every attendee. Check out our photos and see how magazine media was a hit!
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
CDS Global: Monetizing the Digital Revolution
October 22 - 23, 2013
Center 548
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
November 06 - 07, 2013
This two-day workshop for junior-level editors covers print and digital fundamentals. The workshop explores the role of the publisher, provides hands-on training with veteran editors and includes small-group sessions about career building. Attendees come away inspired and informed.
Vanity Fair's Carter, who was touting a new book out honoring his magazine’s 100th anniversary, had a wide-ranging conversation with Rose—and talked about the current state of his medium. “There are so many great magazines out there,” he said, sounding an upbeat note. “They’re inexpensive, you can buy them anywhere, you can give them to a friend after, you can recycle them, they don’t need batteries, they don’t need instructions, and they’re just wonderful. I love them more than newspapers, and I love them more than books, in a way.”