Monday, November 11, 2013
MPA Digital: TAP
Meet Cliff Sirlin, co-founder of Domino Media Group, and see how he and a team of independent entrepreneurs have reinvented the beloved shelter title.
Magazines' Next Big Goal: Reaching Latinas in English
In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing demographic that marketers are eager to reach. Ad spending on Hispanic media climbed 11% to $7.9 billion in 2012, according to Ad Age's Hispanic Fact Pack, faster than the general market.
Preserving Venerable Forbes Brand, with an Aggressive Digital Drive
Under CEO Mike Perlis, Forbes has expanded its use of native advertising and journalistic content for marketing purposes, and has gone on to build a contributor network of 1,200 bloggers.
Cosmopolitan's Joanna Coles Thinks Digital Is Good for Magazines, and That Consumers Will Never Fully Give up Print
"Digital disruption has been fantastic for the publishing industry. It’s brought in a new generation of people engaged with our voices and what we have to say, and it’s made everybody have to think on their feet a bit more," says Coles.
Rodale Inc. Hires Scott Schulman to Expand Reach
"I want to engage with our team and customers to really look for ways to connect Rodale's great legacy and history with yet more digital and international opportunities," said Mr. Schulman.
Flipboard Embraces E-Commerce with Shoppable Magazines
Back in March, Flipboard introduced the option for users to create their own magazines full of articles for others to browse. Nearly eight months and more than 4.5 million user-created magazines later, Flipboard is building on this option by letting brands and individual users curate products in their magazines as well.
AAF Calls Proposed Changes to Tax Code "Draconian"
According to Clark Rector's (AAF exec VP-government affairs) sources, the plan under consideration would require 50% of all advertising costs to be amortized over 10 years, and the remaining 50% deducted in the first year of the amortization schedule.
Gov. Christie: "Who Cares, I Mean, Seriously. I'm on the Cover of TIME Magazine, You Know?"
At the Newsstand, Women's Magazines
ESPN Reached Mobile Tipping Point in September
New York Magazine's Powerful Abortion Cover
Marrying Companies and Content at the Brand Publishing Summit
Zinio Continues Drive to Add Public Libraries to Its Digital Magazine Service
Geo-Locating the Pay Wall: Digital Platforms Offers Offers Free Zones
Entrepreneur Combines Online Magazine with Men's Catalog
Wayne Silverman Named Time Out America Chief Revenue Officer
Kantar Media Letting Agencies Compare Exchanges, Ad Tech Vendors
Ad Age's 2013 Awards Report
Vox Media Buying Curbed.com Network of Sites
What’s First, Technology or Content?
Samsung Eyes 4K Devices with Foldable Displays by 2015
Food-Stamp Cuts Likely to Nick CPGs
Why an 80% Market Share Might only Represent Half of Smartphone Users
IRI Report: Online Advertisers Ripped Off, Brands Waste Money Not on Bots -But Non-Interested Humans
Tech Ad Spending to Reach $4.7 Billion by 2017
E-Commerce Hits $53.2 Billion in U.S. for Q3 2013
Survey Finds Consumers Welcome Use of Mobile in Stores
10% of Retail Purchases Online in Five Years
What's New From the Postal Service in 2014?
Great presentations are always remembered. And great presenters are always invited back. Learn the basic tenets of high impact presenting: content packaging, presentation architecture and how to keep your audience’s attention and ensure optimum results. Join Amy Griggs Kliger, Pesentation Coach, Media Trainer, C3, and learn the techniques and skills you need to be a more effective magazine media pro. Space is limited; register today!
Come hear IPG Mediabrand’s Megan Doherty, VP, Director, Print at BPN, at MPA’s Nov. 13 luncheon. Doherty will share the buyer-side perspective on tablets/emerging formats, the potential of tablet advertising, how clients are using it and insights for magazine media to effectively position to agencies and their clients.
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
November 13, 2013
810 Seventh Avenue
Get the Latest Insights on Tablet Edition Advertising: Sell more effectively armed with brand-new data and insights on tablet advertising from Kantar's Jon Swallen. Be the first to learn what some of the largest players are doing to take advantage of this medium, what creative executions are trending, the top advertising categories and more.
November 19, 2013
The law is changing as fast as your job description. Are you keeping up? Join us on November 19 for ASME's annual Legal Briefing for Magazine Editors.
Reflexively distrustful, eager to make powerful enemies, the young journalist whose Mercedes exploded in Los Angeles one night couldn’t possibly have died accidentally, could he?