Monday, December 2, 2013
Attend MPA TAP + You Could Win a Kobo Tablet!
Join us at MPA’s TAP Conference and you could win one of 2 ultimate tablets - the Kobo Arc 7HD or the Kobo Arc 10HD. Sign up today to be part of the drawing on December 10. Time & Life Building, NYC.
Five Reasons Men's Magazines Had a Very Good 2013
For men's magazines, 2013 was a very good year. Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter, with all but one title gaining pages.
Media Spend Up Across the Board
According to data from SMI, media spending was moderately up in October, with digital and TV spending posting strong double-digit gains for the period. October’s growth was 6% higher -with digital spending up 16% and broadcast TV spending improving 14%, according to SMI, which captures 55% of total agency spend from media agencies Vivaki, IPG Mediabrands, Aegis Media and Havas Media.
Women's Health to Launch Virtual Workout Program
Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform will provide readers with an ever-changing roster of fitness videos hosted by big-name celebrity trainers.
Seeking Top Toys, Good Housekeeping Puts Them to Test
The challenge to find the most popular toys for this holiday season started on a steamy July morning at the Good Housekeeping Research Institute in Hearst’s headquarters in Midtown Manhattan. Dozens of children gathered in testing rooms usually reserved for reviewing washing machines and vacuum cleaners.
Time Inc. Has Signed Its First Client for Watercooler Live
Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad units.
Fairchild's Peter W. Kaplan: An Editor's Editor
Peter W. Kaplan, editorial director of Fairchild Fashion Media who died Friday at age 59, was remembered by colleagues and friends as one of the most influential and savviest editors of his generation.
New York The Magazine So Nice They'll Publish It Twice Monthly
'Time' Magazine's a-changing, Gets Digital Focus
Before the Devil in Prada, there was Diana Vreeland
The Best of the Holiday Shopping Mags
Victoria Beckham Guest Edits Vogue Paris
Marilyn, Marge and Moss Naked: 60 years of Playboy Magazine
Kate Moss' Playboy Cover Is An Instant Classic
People Magazine's Profile On The Mcstays Is Flying Off Newsstand Shelves
10 reasons Miley Cyrus Deserves to be Time’s Person of the Year
Sandra Bullock EW’s ‘Entertainer of the Year’
Guccione Jr. Seen as Maxim CEO Choice
Terry and Tricia Jones, Founders of i-D magazine, to Receive Award
A Look at Some of the Key Media Bills Being Introduced
AOL Networks' Bob Lord: In 2014, Marketers Will Fall In Love With Automation
Bezos in the Lead for Media Person of the Year
A Gawker Editor Tells How He Picks 'Viral' Content Readers Can't Resist Sharing
Men Outspend Women During Holiday Season: ESPN Survey
The Rebirth of Paywalls
Rare J.D. Salinger Stories Published Online
Fashion Sites Find Content Suits Them
Marketers Choose Quality Over Quantity When Adding Social Followers
70% of Consumers Are Comfortable Receiving Targeted Advertising
Between Stupidity and Gigantic Stupidity: A Fine Line
Don't Discount Lower-Income Affluents
Mobile Commerce Explodes on Thanksgiving and Black Friday
Desktop Tops Mobile for Consumer Purchases, Tablets Gaining Popularity
Thanksgiving Gains Gobbled Black Friday Sales
Rewind: Watch These Vintage Ads for People, Time and then-new Entertainment Weekly
Famous Photos Reimagined as Selfies in Newspaper's Wonderful Print Ads
The online video market is soaring, with advertisers expected to spend $4.1 billion on digital video ads in 2013, growing to $9.1 billion by 2017, according to eMarketer. For online publishers, this presents a great opportunity to offer new solutions to partners and prospects. MediaRadar CEO Todd Krizelman will highlight successful examples of online video and discuss recent online video advertising trends at TAP.
We negotiate through life. It’s a critical skill that can determine your success in business and in personal pursuits. Join Regina Brooks, President and CEO, Serendipity Literary Agency, and learn how to master this complex dynamic in a workshop designed to break down and simplify effective negotiation techniques. Sign-up today!
Great presentations are always remembered. And great presenters are always invited back. Learn the basic tenets of high impact presenting: content packaging, presentation architecture and how to keep your audience’s attention and ensure optimum results. Join Amy Griggs Kliger, Pesentation Coach, Media Trainer, C3, and learn the techniques and skills you need to be a more effective magazine media pro. Space is limited; register today!
Come hear an all-star lineup of design and user experience experts, including Karen McGrane, author of Content Strategy for Mobile, for an in-depth look at the unique challenges that magazine media content creators face today. January 27, NYC.
December 05, 2013
December 06, 2013