Thursday, December 5, 2013
Attend MPA TAP + You Could Win a Kobo Tablet!
Join us at MPA’s TAP Conference and you could win one of 2 ultimate tablets - the Kobo Arc 7HD or the Kobo Arc 10HD. Sign up today to be part of the drawing on December 10. Time & Life Building, NYC.
Arguments Fly During FTC Workshop on Native Advertising
The advertising industry mounts a vigorous defense in D.C.; detractors including MediaPost's Bob Garfield blasted the practice with some colorful remarks.
Key Question for FTC: Are Native Ads Deceptive to Consumers?
Q&A with the FTC's Mary Engle, associate director of the commission's division of advertising practices, about what caused the FTC to hold the workshop and what comes next.
A profile of managing editor Nancy Gibbs, who says of her magazine, "There are very few institutions that can change the direction of a national conversation by virtue of the real estate we have inside that red border."
Q&A with Hearst's Troy Young: This Is How You Make Money in Digital Media
Hearst's new Head of Digital talks about what kind of content works, balancing legacy with progress, and how to find the "Unicorns" to lead your brand.
Foreign Affairs Wins FOLIO Award for Best Single Article of 2013
The magazine won for “Can America Be Fixed?” by CNN GPS host Fareed Zakaria. Other nominees in the category included AAA Arizona, The Humane Society of the United States, and National Geographic.
Atlantic Media’s Defense One Launches App
The app for the 5-month-old defense-industry news source features original content directly from its own site, as well as aggregated industry news from around the Web.
Unilever Plans to Cut 800 Marketers As It Slashes Agency Fees, Products
How a 1926 Print Ad Inspired One of Today's Fastest Growing Websites
London Bar Uses Apple's iBeacon to Beam Magazine Content, Google Builds Real Androids
Daily Show Asks Why No other Media Outlets Picked Up on the Bloomberg BusinessWeek Story About Blackstone and Codere?
Vanity Fair's Magazine Close-Up of Yahoo’s Marissa Mayer
Forbes Best Cities Feature Names Ireland As Best Country for Business
Disney Infinity to Get Its Own Magazine
Sam Rosen Named The Atlantic’s VP of Marketing
More on Newsweek's Return to Printed Magazine
More on New York: Reduces Frequency & Broadens Appeal
Q&A with Ian Scott: This Is the Reason Bauer Media Group Continues to Publish Print Weeklies
After Financing Hiccup, Maxim Sale Set to Close Friday: Bob Guccione Jr. Expected to Take Over as CEO
Washington Life to Fete Sparkly "Youngstas"
Ex-WSJ Reporter Launches New Subscription Tech Site
People Shopping on Mobile Devices Visit More Sites Than Those on a PC
Fashion Brands Advised to Kick Up E-Commerce Presence
CES 2014: What to Expect from the Biggest Tech Show of the Year
You Can Now Buy Short Stories from Amazon Starting at 99 Cents
Surprise! You’re Watching More TV Than Ever
"Viewpoint of Billions" Uses Google Glass to Make Art Look Back at You
A Growing Obsession with Viral Content Exposes the Weakness of Most Digital Media
Cyber Experts Uncover 2 Million Stolen Passwords to Web Accounts
Commerce Department Takes on Facial Recognition
U.S. Growth Faster Than Estimated As Businesses Stock Up
2014 to Focus on Cloud Services, Social, Analytics
The online video market is soaring, with advertisers expected to spend $4.1 billion on digital video ads in 2013, growing to $9.1 billion by 2017, according to eMarketer. For online publishers, this presents a great opportunity to offer new solutions to partners and prospects. MediaRadar CEO Todd Krizelman will highlight successful examples of online video and discuss recent online video advertising trends at TAP.
We negotiate through life. It’s a critical skill that can determine your success in business and in personal pursuits. Join Regina Brooks, President and CEO, Serendipity Literary Agency, and learn how to master this complex dynamic in a workshop designed to break down and simplify effective negotiation techniques. Sign-up today!
Join Jeff Gothelf, principal, Neo (NYC) and author of Lean UX, and an all-star lineup of design and user experience experts. Discussion also includes optimizing content with a focus on performance across tablets, smartphones and mobile web. January 27, NYC.
There are few certainties as we head into the final week of college football's regular season. Conference title games, especially in the Big Ten and SEC, will determine BCS matchups. Sporting News has made its picks.