The Association of Magazine Media

MPA Biennial Research Symposium

Event Information
January 13, 2014
Hearst Tower
300 W. 57th Street

This event has already taken place.

As background, the MPA’s Biennial Research Symposium honors the PDRF with a selection of U.S. based papers presented at the forum. The PDRF (Print and Digital Research Forum) engages media industry professionals such as advertisers, publishers, agencies, research companies and software vendors from over 30 countries around the world.

The PDRF is known to be more scholarly and intellectually rigorous than many other media conferences with 33 years of tradition from its roots as the Worldwide Readership Research Symposia. Speakers submit synopses of their proposed papers that are peer-reviewed by a panel of subject matter experts.  Only the best proposals are accepted. Program participants also must write a formal paper that lives forever in the archived proceedings of the PDRF (, thereby creating a continuously growing library of literature on all aspects of readership measurement, digital research and related subjects.

Special thanks to our event sponsor 


Monday, January 13, 2014
8:30 AM - 12:30 PM
Continental Breakfast and Registration available starting at 8:00 AM
Hearst Tower Auditorium
300 W. 57th St
New York, NY 10019
Complimentary for MPA, ASME members
$25 for nonmembers

To register please email Margaret McCarthy at