Thursday, January 23, 2014
Postal Service, Mailers Poised To Challenge Exigent Rate Decision
In granting a emergency postal rate hike last month, the Postal Regulatory Commission left both sides unhappy: The mailing industry, represented by an umbrella group known as the Affordable Mail Alliance, was displeased that the five-member commission agreed to any increase above the inflation rate; U.S. Postal Service leaders were frustrated that the boost will be temporary, ending once $2.8 billion is raised. Now, the two camps are both preparing to appeal the decision in court.
National Magazine Awards and American Magazine Conference Are Moving to February in 2015.
The MPA game plan is to make the two events the highlight of "Magazine Media Week."
Magazine Media Advertising: The 2014 Magazine Media Moguls’ Great Expectations As Told to Mr. Magazine™
For this installment of "The 2014 Great Expectations" the CEOs and presidents of the aforementioned magazine media companies offer their expectations regarding the future of magazine media advertising in 2014.
AOL To Acquire Personalization Tech Firm Gravity Data Company Promises Publishers Higher Engagement
Tablet, e-Reader Ownership Grows, As Does The Market For e-Books
Newscred Gets $25M To Expand Its Growing Media Tech Empire
Advertisers Still Prefer Apple Users
Not Feeling The Love: Mindshare Reports Brand Loyalty Decline
This Is What Vogue Thinks Girls Do In Greenpoint
Maybe Ezra Klein And Jeff Bezos Are Both Right
The Converging Paths of Mobile Advertising
Programmatic Creative: Smart Application of Tech, But Does It Truly Help with Scale?
Is This Thing On? Why Audio Never Goes Viral
Digital Revs Hit $8B in 2013, Shadows TV's $150B Gain
Google Breaks Into Madison Avenue's Big 5, Comcast Erodes As No. 1 Supplier
Madison Avenue's Next Big Thing: Branded Technology
Pinterest CEO Lays Out Growth Plan, Sees Revenue in 2014
NY1 Temporarily Takes Down Website Paywall
Do Super Bowl Ads Pay? For Coke and Hyundai, Maybe. For Turbo Tax and Oikos, Maybe Not
Brands Crowdsource Product Shoots via Instagram
Is Stock and Flow Still the Right Metaphor for Creating Content?
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Register now for an information-packed session featuring media sales training expert Ryan Dohrn, founder of Brain Swell Media and the 360 Ad Sales System. Complimentary for MPA/ASME members. Brought to you by The Magazine Manager. January 31.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Sure — sleek, minimalist abodes make us swoon. But, there's something about a home filled with kitschy-cool, secondhand treasures that just oozes personality. Such is the case with Elizabeth Spiridakis Olson's Berkeley pad. Olson is a newly transplanted New Yorker who left her position as art director of Bon Appétit to don the creative director cap at S.F.-based travel mag, AFAR.