Tuesday, January 28, 2014
In Runner's World, a New Brooks Ad Campaign Includes a Video Player
In about a thousand copies of Runner's World magazine, the "Transcend" campaign for Brooks shoes will include an on-the-page video player showing the ad. The campaign will also include fold-out magazine ads for Brooks shoes.
Clinton Kelly to Pen Column for Woman's Day
Clinton Kelly, who is best known as a co-host of “What Not to Wear,” is going to tell readers of Woman’s Day, what to wear, where to buy it and other related tidbits, in a new monthly column.
Official Super Bowl Program Comes to the App Store As an Interactive Magazine
This year the print version is 288 pages in length and was produced by H.O. Zimman, the custom publisher from Lynn, Massachusetts. The digital version was designed by Joe Zeff Design.
24 Magazine Covers That Got It Right When Depicting Powerful Women
Super Bowl and TIME Magazine Both Focus on Mindfulness
Anya Hindmarch's New Ad Campaign Debuting in March Issues of the U.K. Editions of Vogue, Vanity Fair and Harper’s Bazaar
Matthew Muszala Joins Forbes Insights As Sales Manager
Amy Churgin Hires Lori Shelton As Home Furnishings Director of Traditional Home
Animation Magazine Names Veteran Toon, VFX, and Film Journalist Thomas J. McLean As Editor In Chief
CJR Crunches the Capital New York Paywall Numbers
Longform Journalism's Next Step: The Story Becomes Publishing Unit?
Elite Daily: Inside One Publisher’s Viral Boom
Telerik Launches New Development Platform For Web, Hybrid And Native Apps
Will Newspeg Become Pinterest for Journalists?
Apple Plants Seeds for the Next Big Thing
NATPE Keynote: Twitter Execs Say Platform Will Impact TV Ad Rates at Next Upfronts
News Websites Proliferate, Stretching Thin Ad Dollars
Business Insider Has Ambitious Paid Content Plans -Blodget Says Free Site's Healthy, but Covets Dual-Revenue Stream
Google Sees Less Geeky Future with New Glass Designs
How Much Time Have You Wasted on Facebook?
Smartphones in 2013: Over 1 Billion Served
NSA Pries Info from Angry Birds, Other Apps
Super Bowl Unboxed: How the Second Screen Could Save the $4 Million Ad
Register now for an information-packed session featuring media sales training expert Ryan Dohrn, founder of Brain Swell Media and the 360 Ad Sales System. Complimentary for MPA/ASME members. Brought to you by The Magazine Manager. January 31.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.