Tuesday, February 18, 2014
Magazine Tablet Editions' Top Ads of 2013: You Don't Need Bells and Whistles
Magazine brands have been on the iPad since the start, striving to find the best ways to engage readers with tablet-ized versions of their articles and ads. After nearly four years, what works best? GfK MRI Starch Advertising Research measured 27,099 ads in 784 tablet magazine issues published last year. See the most-noted ads in last year's tablet editions.
Meredith Teams with Kiip on Mobile Rewards
Meredith Corporation has begun serving up coupons in its Must-Have Recipes app courtesy of a new partnership with mobile rewards network Kiip. The deal will provide app users with in-store coupons, product samples and other incentives from brands including Campbell's, Macy's, Procter & Gamble and Unilever.
Hearst Looks to the Future with an Editor Turned CEO After a Record $10 Billion Year
Last year was a record one for revenue and profits, according to Hearst, with revenue approaching $10 billion, a 13-fold increase over 1978 and 40 percent gain since 2009.
Marie Claire's Valentine's Day Game Show
The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers questioned the participants, who tuned in remotely via Google Hangout, before matching them up.
Move Forward, Fitness!
The new tagline, with debuts in the March issue of Fitness, succeeds "Mind, Body, Spirit," which has appeared in the Meredith National Media Group magazine nearly since its 1991 launch.
SI Swimsuit Issue Celebrates 50th Anniversary Issue: the Biggest since 1989
Sports Illustrated is going all-out to celebrate the 50th anniversary of its all-important Swimsuit issue. The issue, which hits newsstands today, features not one but thee cover models—Chrissy Teigen, Lily Aldridge and Nina Agdal—on its cover, and with a total of 260 editorial and ad pages, is SI’s biggest since its blockbuster 25th anniversary issue in 1989.
Magazine Media Love
MPA's new infographic has magazine media stats we LOVE.
Rihanna Graces March Vogue Cover
Bloomberg Pursuits Making Lifestyle Push
These Top Publishers Are Still Mobile Web Holdouts
The Beautiful Magazines Setting out to Prove Print Isn't Dead
Drake Apologizes to Rolling Stone
Drake Apologizes to Rolling Stone
Update: Citygram, Austin’s Digital-Only City Magazine App
Mental Floss Wins Big After Facebook’s Mysterious "High Quality" Algorithm Change
Vice Goes Into Food Business with American Idol Producer FremantleMedia
Billboard Revamps Cover
New Magazine Targets Sophisticated Palette of Orthodox Jewish Women
The Book Industry Isn't Dying, It's Thriving with an E-Book Assist
Why Can't Amazon And Apple Catch a Break on Madison Ave?
What Happens to Cities when their Newspapers Die
Commentary: The Definition of an Ad Impression
Ogilvy Signs on to Test Madison Avenue's New ":30" -Captures 5,500 Bits of Data About You
Programmatic Sophistication: OpenX's Cadogan Explains Rapidly Evolving RTB Landscape
WTF Is Real-Time Bidding?
The New York Times Readies Front Page Module for Native Ads
Is It Time to Tie Journalists' Pay to Revenue?
Users Get New Opt-Out Site for Location Tracking
BBB Faults Harper Collins for Collecting Data from Children
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.