The Association of Magazine Media

Tuesday, February 25, 2014

MPA and ASME Have Moved!
MPA and ASME are operating from their new headquarters on Manhattan's East side at 757 Third Ave, 11th Floor. Our staff phone numbers and email remain the same.
The Return of Newsweek
On March 7, one year and two months from the publication of what was to be its final print issue, copies of Newsweek will once again hit newsstands.
Self Launches Frozen Foods Line: A First for Condé Nast
In the latest example of editorial intersecting with commerce, Self is launching a new line of frozen meals with Benevida Foods CEO and chef Calvin Harris. The Self Healthy Kitchen line is rolling out to 2,900 stores across 37 states, including Kroger, Stop & Shop and Whole Foods' Northwest locations.
Forbes Licenses Brand Name to Mobile Payment Provider
The deal is strictly a licensing one, with a royalty arrangement as well. It could expand into an investment opportunity down the road, according to Mike Federle, COO of Forbes Media.
New Republic Expands Editorial, Marketing Teams
The New Republic is expanding its staff, hiring seven people in recent days to its editorial, sales and marketing teams.
Q&A with Fitness Publisher, Eric Schwarzkopf
“And you know magazines are not going away. The one thing that I think is so special about print is it’s the one medium where consumers say that the advertising is part of the overall experience,” says Eric Schwarzkopf.
Food Network Magazine Kicks Off Wine & Food Festival
Guests enjoyed specialty cocktails, hors d’oeuvres and desserts inspired by Food Network Magazine’s bacon-themed March issue as they mingled with on-air personalities and magazine editors and associate publisher of integrated marketing Peggy Mansfield.
At the Oscars, Bringing Brands to Life
Vanity Fair has invited more than 120 bloggers and online reporters covering the Oscars to use branded "WeWork" work spaces on Hollywood Boulevard outfitted with amenities like a media wall, a faux food truck and a vending machine powered by Twitter.
Print Versus Digital Becomes Irrelevant the Longer Time Goes by and the Technology Improves
Why Web-Forward Media Companies Are Turning to Print
Twitter Broadens Amplify's Scope by Partnering with Conde Nast, New York magazine, and the New York Times
At the Newsstand: Men's Fashion Magazines
Marnie Braverman to Lead Marketing at Health
National Journal Hires Richard Just As Magazine Editor
Bloomberg View Relaunches on Its Own
Elie Saab Launching Digital Magazine
Print Still Dominates Local Newspaper Reading
Are Interactive Toys Interfering with Child Development?
The Future of eMail: Mobile-Only Viewership
Ad Exec Confidence Surges, Reaches Highest Point Since Recession
Brands Need to Know Their Purpose and What They Aspire to Be: The New Era of Kinship
MSNBC Mines Deep Web, Searches for News Not Accessed By Search Engines
Google Forms Private Programmatic Exchange with Local Media Consortium
New Programmatic Trading Desk Will Serve Multicultural Advertisers
Time Spent on Smartphones Easily Tops Desktop
FCC Chairman Tom Wheeler May Tighten Media Ownership Rules
Join Adobe to learn how and why you should use a content management system with Adobe DPS. Complimentary for members – lunch included. March 11, NYC.
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.

Tell us if this sounds familiar: You spend every workday taking meetings, responding to e-mail, and putting out more fires than Anthony Weiner's publicist, and then you leave the office having crossed exactly zero items off your to-do list. Frustrating, right? To make sure that never happens again, GQ picked the brains of efficiency gurus, media power brokers, and business big shots. Master their tactics, then go kick that to-do list's ass.

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