Friday, February 28, 2014
MPA and ASME Have Moved!
MPA and ASME are operating from their new headquarters on Manhattan's East side at 757 Third Ave, 11th Floor. Our staff phone numbers and email remain the same.
People Magazine Looking to Maximize Red Carpet Power
People magazine is out to channel the influence and power the red carpet has on consumers, fashion and brands, beginning with a pre-Oscar consumer survey.
Conde Nast CEO Chuck Townsend Renews Contract
“It’s a continuation of the agreement that I am on, and they [executive employment contracts] are five year re-ups,” Townsend told Media Ink. Townsend also gave a ringing endorsement to Cindi Leive, the editor-in-chief of Glamour.
IDG Launches Consumer Tech Site
Greenbot will focus on how-to and context, as opposed to the newsy or overly-technical analysis offered by competitors, says Bob Melk, president of IDG Consumer & SMB.
New Evidence on Magazines’ Role in Mixed-Media Campaigns
Guy Consterdine, FIPP's research consultant, outlines analysis from GfK on Dutch ROI plus Germany, PPA's Magonomics and the Australian Magazine Audience Performance Predictor providing evidence on magazines' role in mixed-media campaigns.
Get Social with MPA
Whether you’re in the magazine media industry, or just love magazine media, come “get social” with us! MPA- The Association of Magazine Media is active on Twitter, LinkedIn, and Facebook. Have you connected with us yet? Take a moment today to become part of our social media community! Find our social media networks here, and connect today: On Twitter; On Facebook; On LinkedIn.
IPC Study Shows Connected Consumers Are Engaged Across All Magazine Platforms
Janice Min Making Moves at Guggenheim Media
More on Time Inc.'s Hire of Scott Havens
André Leon Talley and Tom Ford Team Up for Numéro Russia's March Issue
TheWeek.com Launches "Speed Reads" Vertical Is shortform the New Longform?
Focus Publishing Launches Two New Photography Digital Mags
An Entrepreneur Explains Her Inspiration for Starting up a Sexual Health Magazine
Adweek Hot List, Celebrating the Supernovas of TV, Print and Digital
Survey: Most Americans Would Choose Internet Over TV or Cellphones
Attracting Millennial Brand Advocates Is Marketers' Priority
What Brands Worry About When They Worry About Content
Hispanic Consumers Embrace Social Media, Mobile
Consumers Disenchanted with M-Commerce
Another Agency Hops on the CMO Bandwagon
U.S. Revises G.D.P. Down to 2.4% from 3.2% in Fourth Quarter
How the FDA's Label Proposal Might Change Food Marketing
Rebekah Brooks Admits Paying Public Officials on a "Handful of Occasions"
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.