Wednesday, March 5, 2014
Michael Wolff: "Yahoo Wants to Be Vogue? Fat Chance"
Referring to Vogue and InStyle, Yahoo's CEO Marissa Mayer said "The ads in those magazines are as interesting as the photo shoots and the articles." She added, for good measure, "I miss the ads when they are not there. I feel less fulfilled."
Digital Publishers Making Profits out of Print
Print, long bashed as a relic of a bygone era, seems to be making a comeback with an unlikely bunch of backers —digital-content companies.
Mike Haney of Mag+ on the Subscription Concept
Talking New Media will invite digital publishing leaders to discuss industry topics, or explain and demonstrate the latest solutions involving digital media every week. In the first of these segments, Mike Haney of Mag+ discusses the need to rethink the magazine subscription.
Q&A with InStyle's Ariel Foxman
"Fashion and the world of style have to have an element of mystique and fantasy in it to remain compelling. In order to draw people in, the world of fashion has to be mysterious, it has to have allure, a sex appeal and it has to have an element of what’s around the corner," offers Editor in Chief Foxman.
Take an Exclusive Look at the InStyle-Nine West Collaboration Collection
Back by popular demand, InStyle and Nine West are collaborating again on a line of magazine-worthy accessories. The collection, which, like last season, includes shoes, has expanded to offer a sleek clutch and metallic cuff — all of which would make perfect outfit additions.
The Nation's Katelyn Belyus: A Publisher's Perspective on the State of Fulfillment
Belyus points out "Fulfillment has solidly managed to do what it does well but it has been slow to adapt to digital, relational, and customer needs."
Norman Reedus Won ASME's Best Entertainment Magazine Cover Contest Happening on Facebook
Gina Carbone reports that The Walking Dead fans turned out in force for Norman Reedus and his Atlanta magazine cover in the American Society of Magazine Editors’ best cover contest. Check out facebook.com/ASME1963 for the latest info and how to vote on the upcoming overall cover.
Kantar Releases Tablet Magazine Advertising Whitepaper
More on the New Magazine for Fans of the Vatican’s Biggest Star
Patti Greco Named Entertainment Editor for Cosmopolitan.com
Suzy Menkes Discusses Her Big Move
Tim Carmody and David Sims Join The Atlantic Wire
Bauer Names David Perel Editor of In Touch and Life & Style
More on Forbes World's Billionaires List
Northstar Travel Media Expands into Asia with Acquisition
The Awl Plans Official Launch, Names New Editors
Review, Face Up Online: Mad Magazine
Building a Virality Game-Plan
Beagley: Optimizing Your Direct Mail Efforts
Millennials Love to Virtually Clip
The Accountability Gap: Can Offline Sales Actually Be Linked to Digital Ads?
Do Digital Newsstands Deliver?
Despite Digital Hype, Advertisers Lag Customers
Mobile Video Audience Tops 100 Million in Q4, More Time on Mobile Web
Publishers Resort to Desktop Ads for Mobile
CBS Sells VOD Shows Via Dynamic Ad Insertion
Obama Administration Asks Supreme Court to Shut Down Aereo
Triton Wins MRC Accreditation for Local Streaming Metrics
Why Brands Will Start Buying Media Companies
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.