Tuesday, March 11, 2014
People Magazine, Target and MLB Will Launch a National "All-Star Teachers" Program
Target will offer consumers an expanded offering of MLB/All-Star Game merchandise at Target.com during the spring and summer. Together, Target, MLB and People magazine will launch a national "All-Star Teachers" program to celebrate the country's best teachers.
Better Homes and Gardens Draws 10,000 Entries for Instagram Contest
Better Homes and Gardens finds photo contests drive most Instagram engagement, the magazine has launched its third Instagram contest, asking readers to share photos of their favorite color palettes using the hashtag #BHGColor for a chance to win a prize.
Marie Claire Honors Mindy Kaling at SXSW 2014
Kaling, creator and star of FOX’s “The Mindy Project,” partied with a slew of celebrities and industry insiders including actor-director Jon Favreau, new “Late Night” host Seth Meyers and his new wife Alexi Meyers and actresses Olivia Munn, Brooklyn Decker and Zoe Lister Jones.
Health Shares Secrets on Living a Well-Balanced Life
Health magazine hosted its “Passport to Living Happy & Healthy” event on March 4 to encourage magazine contributors, guests and clients to share their secrets about achieving life balance.
Glamour’s Cindi Leive to Host Google Hangout on Diversity in Fashion
Leive will be joined by former model Bethann Hardison, The Cut’s contributing fashion critic Robin Givhan, and fashion designer Tracy Reese. You can watch the Hangout and submit questions to be answered live.
Finalists for CRMA National Awards Announced
Los Angeles, Texas Monthly, Atlanta, Cincinnati and Indianapolis Monthly led the way, each with at least five nominations.
Time Announces Four Promotions, Two Hires
More on Braverman Joins Health, Dickey Joins Source Interlink Media, English at HGTV Magazine
Why so Many Digital Publishers Are Flocking Back to Print
Wall Street Journal Adopts Native Ads, Tactic Its Editor Has Said Can Lead to Faustian Pacts
U.S. Paper Industry Gets an Unexpected Boost
Commentary: Ad Agencies Should Produce In-House Video to Promote Branded Content
The Traditional Purchase Funnel Is Kaput
Want Millennials' Info? Offer Something in Return
Starcom MediaVest, Visible Measures Say Agencies Can Predict Earned Media
Four Specialty Shops Trying to Make a Native Ad Land Grab: Treading on Publisher and Brand Territory
What Factors Are Influencing Programmatic's Growth?
Outdoor Revenues Rise in 2013
Twitter Tries to Prove Its Ads Drive Sales
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.