The Association of Magazine Media

Thursday, March 13, 2014

Sports Illustrated Goes Retro with Latest Cover
Sports Illustrated’s latest cover is delightfully retro. The image was inspired by a 1977 SI cover that featured Larry Bird.
Condé Nast to Merge Two Magazine Websites to Create New Design Portal
House, which goes live tomorrow, replaces the existing sites for House & Garden and Easy Living magazines. It will also feature new content not used in the print products covering travel, food and design.
Marie Claire Launching Pop-Up Magazine
Taking cues from European magazines, the editors of Marie Claire have launched its first pop-up magazine, which hits the streets of New York today. Called Branché, which loosely translates to “plugged in”.
The Economist Leads Interactive Q&A Sessions at SXSW
The Economist Group has sent their Lean back team to Austin with a unique agenda: The Lean back team will, and has been, hosting live video chats and audience Q&As with various high profile SXSW attendees.
Mike Perlis, CEO Forbes and Lynda Hammes, Publisher Foreign Affairs, Speak Out on What Makes a Good Native Ad
One of the categories of the upcoming Digiday Content Marketing Awards will honor the year’s best publishing native-advertising program, MPA members Hammes and Perlis weighed in on what they think makes for effective native ad campaigns.
ESPN.com and espnW Name New Editors in Chief
Chad Millman will assume new responsibilities as editor in chief of both ESPN The Magazine and ESPN.com, effective immediately. Later this year, Alison Overholt —former deputy editor ESPN Publishing, will join espnW as editor in chief.
More on New Book from Oprah Winfrey, "What I Know for Sure"
M2 Media Group Buys Magazine Fundraising Agency from Hearst
Why Venture Capitalists Are Suddenly Investing in News
Men Stay Groomed Thanks to Friends, Family and Ads
Consumer Trust Still the Biggest Hurdle for Native Advertisers
Readers Want Actual Content –Not Native Ads
ARF Re:Think Helps Researchers Consider Future Media Landscape
A Guide to Ads on Tumblr –What’s New and What’s Next
Google Shuts Down Its Controversial Banner Ad Experiment
Sulzberger: The Family Won’t Sell the Times; Succession Plan in the Works
Mobile Isn't Just for Advertising
Yahoo Says Users Consent to Email Scans
Join Adobe, fellow publishers and editors to discuss a reimagined mobile experience - from production to distribution to content consumption. Conversation will include how migration from an issue-centric publishing mindset to a story-centric approach will transform the industry. March 19, NYC.
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
SPONSORED CONTENT: Your Content. Our Passion.
March 19, 2014
Join Adobe and fellow publishers for drinks, dinner and discussion on a reimagined mobile experience - from production to distribution to content consumption. Throughout the course of the evening, explore ideas around a completely new viewing experience designed to meet the ever-evolving expectations of the consumer. Discuss how migration from an issue-centric publishing mindset to a story-centric approach will transform the industry.

Bloomberg Businessweek investigates "How Target Blew It."

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