The Association of Magazine Media

Tuesday, March 18, 2014

Steven Swartz, President & CEO, Hearst at the JEGI M&T Conference
"We continue to innovate in our magazine business, and we believe that our approach can be very successful in the right sectors." Says Swartz
Q&A with Andrew Clurman, President & COO of Active Interest Media
Andrew Clurman offers, "Today's operative words at AIM are diversification and proliferation. We are continually finding seams within the verticals we're in of unfilled audience interests and needs."
Why Forbes Sees a Platform Approach Building Its Brand, Not Diluting It
Forbes is no shrinking violet. It has gone all-in on a platform strategy that’s thrown open its site to 1,200 contributors to post directly their own articles, as well as advertisers under its four-year-old native-ad program.
Q&A with Stephen Davis of SRDS, Kantar Media and James G. Elliott
"When it comes to ads, ad agencies, and ad sales today, "Mad Men" don’t exist," concludes Samir Husni. Mr. Davis and Mr. Elliott explain their recent research and the major findings of their study on today's ad sales and advertising.
Saint Patrick's Day Infographic
Magazine media's pot o' gold.
Harper's Bazaar Partners with Stuart Weitzman on Capsule
Quartz to Launch an India Channel
More on the Two Big Promotions at Rodale: Ronan Gardiner and Laura Frerer-Scmidt
On the Radio, Talking About George Lois and This (Muhammad Ali) Cover
Mental Floss Takes Hokey to the Bank as Pi Day Sales Soar
Bitcoin Magazine Comes to the Apple Newsstand – but No Bitcoins Accepted, of Course
Better Measurement, Metrics Needed for Engagement
Publishers Map out a New Viral Tactic
Facing the Omnichannel Marketing Beast
Publishers Need to Take Tips from Social and Gaming Apps in Mobile
Study: Social Media Isn't Replacing Traditional News Outlets at All
Long-Form Digital Video Ad Views Skyrocket
Upworthy Co-Founder at SXSW: "This Is What Media Should Do"
Who Owns Native Advertising?
Even Amid 4A's Transformation, So Much Stays the Same
Report: Agencies Think They're Real-Time Fast; Clients Disagree
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Join Adobe, fellow publishers and editors to discuss a reimagined mobile experience - from production to distribution to content consumption. Conversation will include how migration from an issue-centric publishing mindset to a story-centric approach will transform the industry. March 19, NYC.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
SPONSORED CONTENT: Your Content. Our Passion.
March 19, 2014
Join Adobe and fellow publishers for drinks, dinner and discussion on a reimagined mobile experience - from production to distribution to content consumption. Throughout the course of the evening, explore ideas around a completely new viewing experience designed to meet the ever-evolving expectations of the consumer. Discuss how migration from an issue-centric publishing mindset to a story-centric approach will transform the industry.

Fly Fisherman's Loren Elliott reports on the California Delta in the Sacramento-San Joaquin Valley. It is the second largest inland estuary in the Northern Hemisphere, and a truly special ecosystem and fishery... but it's in jeopardy.