The Association of Magazine Media

Wednesday, April 2, 2014

A Look Inside the Publishers’ Content Studios of Forbes, Complex and Others
With digital ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. The studios, which publishers use to create content for brands, can net publishers significant sums.
Allure Launching YouTube Channel
Allure is ready for its close-up. The beauty magazine will today become the latest Condé Nast title to get its own YouTube channel, a project helmed by Condé Nast Entertainment.
Q&A with IDG's Scott Harris: "Programmatic Means Going All in"
"When we leverage the exclusive first-party data of IDG with our programmatic capabilities, we're able to target high quality micro audiences at scale. Through this data we can ascertain a user's stage in the purchase funnel for a particular product and match the impression with the most appropriate ad creative in our rotation." offers Harris.
Frank Bennack Jr. Talks Success
Frank Bennack Jr., the executive vice chairman and former CEO of the Hearst Corporation, the massive media company that owns Cosmopolitan and Harper’s Bazaar, among other magazines, newspapers and television programs —shared his professional journey with approximately 30 people at a Master’s Tea Monday afternoon in Timothy Dwight College.
TIME Recognizes Groundbreaking WIRED Story on Clean Energy
TIME Magazine Promotes Tom Weber
People Moves at TIME
People Moves at Entertainment Weekly
J.J. Gould Named Atlantic Digital Editor
DC’s Alexis Levinson Moves to Roll Call
New Senior Editor at Scientific American
Sue Crewe to Retire from U.K. House & Garden After 20 Years
Country Living Completes Move from New York to Birmingham
When Digital Craves Print, Food Magazine The Cleaver Quarterly, Is Born
Exclusive: American Lawyer Publisher Up for Sale
Upworthy Has a Plan to Make Money That You Simply Won’t Believe
Kantar, Twitter Strike New Research Accord
FT's How to Spend It Magazine Coming to Italy
Tina Brown Aims to Fire up the Women’s Empowerment Movement
ARF Re:Think 2014 Celebrates Research
A Look at How Women Grocery Shop: They Focus on Health, Prefer to Squeeze Produce in Person
Apple’s iAd Workbench Now Open to Everyone with an Apple ID, Adds New Features
Over 60% of Online Ads Were Viewable in 2013
YouTube Admits to Engineering Viral Successes
Why Publishers Are Going Long on Web video
Google, Nielsen Deepen Ties for Ad Ratings on YouTube
HTML5 Versus Native Implementation for All Publishing Platforms
Is That a Discount Coupon on Your Wrist?
Ad Groups Tout Self-Regulation to White House
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis tonight. The awards are supported by Publishers Press and Blippar.
Tell your readers to visit Facebook from March 31 to April 13 to vote for their favorite covers. The most "liked" cover of the 10 finalists will win the ASME Best Cover Contest Readers' Choice Award.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
Sponsored by the Columbia Journalism School and ASME Moderated by Victor Navasky, George T. Delacorte Professor in Magazine Journalism and Chair of the Columbia Journalism Review. To attend, RSVP to Nina at NFortuna@magazine.org
SPONSORED CONTENT: Your Content. Our Passion.

In the April issue of WIRED, writer Charles C. Mann speaks with energy experts, including Nobel-winning physicist and former-US secretary of energy Steven Chu, and examines the future of clean energy. Experts conclude that it will take at least a century before the world can truly convert to renewable energy, and that carbon capture and storage (CCS) is the only way to deal with the 10.4 billion tons of carbon dioxide that the world’s coal-fired power plants produce each year.

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