The Association of Magazine Media

Wednesday, April 16, 2014

Condé Nast Dives Deep into Native Advertising
“The individual (Condé Nast) brands have been doing this for a while —this is the first time we’re doing it at scale,” said Lou Cona, president of the Condé Nast Media Group.
Hearst Men's Group Gets Its Largest Digital-Only Ad Deal
MINI USA sought a media partner to launch a new hardtop model working in tandem with its test drive promotion; The automaker chose Hearst Men's Group to work with Ray Wert, part of the team behind the viral Jeff Gordon prank videos.
Real Simple to Launch Apparel Line
The women’s magazine has inked a partnership with apparel and accessories company Cuyana to create a co-branded fashion collection aptly dubbed Cuyana for Real Simple.
Epicurious Partners with inMarket to Use In-Store Tracking Beacons
Through the partnership, Epicurious aims to deliver information and deals on partner products to people who have downloaded its self-titled app. The publisher, which will implement the tracking system for its Apple iOS app before an Android rollout, is only just testing the mobile tracking and targeting technology and how it would operate in a live store environment.
Former TIME Editor, Rick Stengel, Sworn in at State Department
A number of top Time magazine people, including Michael Crowley, Mark Halperin, Michael Scherer and Bobby Ghosh, were on hand for the ceremony as were NBC’s Andrea Mitchell and Ali Zelenko, a former senior VP of Communications at Time, now at NBC News.
More and Fitness' Memorable Half-Marathon
On April 13, Fitness publisher Eric Schwarzkopf and More publisher Alison Adler Matz hosted the Meredith Corp. magazines' sixth women's half-marathon in New York's Central Park. No U.S. women's-only distance race is bigger with 10,000 participants, and the runners were blessed with warm temperatures and little wind.
Hearst Hosts Mariane Pearl Talk
About 30 Hearst staff, including Harper’s Bazaar’s Laura Brown, Marie Claire’s Riza Cruz and Redbook’s Jill Herzig — were all ears at the seated luncheon, when Pearl fielded a few questions from editorial director Ellen Levine.
Playboy Re-Releases Its First Issue 60 Years Later
Last week, the magazine rolled out exact replica reprints of its inaugural December 1953 issue. Which movie legend graced that first cover? -Read on.
The Digital Reinvention of Forbes
Moving from a venerable 97-year-old magazine, Forbes has transformed itself into a state-of-the-art digital publisher with the ability to be nimble and as timely as the news cycle dictates. In 2010, under the watch of Lewis D’Vorkin, Chief Product Officer for Forbes, the magazine was redesigned and Forbes.com was re-launched.
More on Cameron Diaz and InStyle's May Issue Out Friday
More on the Webby Award Nominations: MPA Members Like WIRED, and The New Yorker Pick Up Multiple Nods
Ellen DeGeneres Tops Out Magazine's Power 50 List
Meaghan Murphy Named Exec Editor of Good Housekeeping
Zack Grice Promoted to Publisher of Bicycling
Lake Bell and Tom Hardy Go Topless for Esquire
The Hollywood Reporter Names 2014's 35 Most Powerful People in New York Media
This Summer Will Be Miserable, Yankee Publishing's Farmer’s Almanac Predicts
Q&A with Steven Gdula, Publisher and Editor of Dinosaur Magazine
Lottery Grant Brings New "Talking" Magazine to Partially Sighted People in U.K.
Vice Reporter Smokes a Joint As He Interviews President of Uruguay
Why No Pulitzer Prize for Feature Writing? Here Are Four Theories
Brand New L.A. Newspaper Embraces Print in Digital World
Plant the Seeds for Success in Native Ads
Forrester: Reinvent Mobile Ads for Mobile Devices if You Want Users to Pay Attention
Publishers Are Getting "Screwed" in the Data-Tracking Era
We Are Drowning in Data about Readers and Attention, but Which Metrics Really Matter? -You Won’t Like the Answer
How Publishers Tweak Content for the Social Web
Google Unveils Project Ara: A Modular Smartphone
Twitter Buys Another Data Analytics Partner: Gnip
Social Media Mercy: US Airways Forgives Staffer for Pornographic Tweet: Accidents Will Happen
Piper Jaffray: Female Teens Spending Less
Google Faces New Pressure from States to Crack Down on Illegal Online Drug Sales
Commentary: Share of Culture Trumps Share of Voice
Commentary: The End of Advertising
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Join us at the ASME Annual Meeting and ASME Best Cover Contest Awards Presentation on April 30 at the 3 West Club in New York City. Adam Moss, Editor in Chief of New York, Dana Points, Content Director for the Meredith Parents Network and Ben Smith, Editor in Chief of BuzzFeed, will discuss the topic "What's a Magazine Now." Sponsored by Publishers Press.
The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis tonight. The awards are supported by Publishers Press and Blippar.
Sponsored by the Columbia Journalism School and ASME Moderated by Victor Navasky, George T. Delacorte Professor in Magazine Journalism and Chair of the Columbia Journalism Review. To attend, RSVP to Nina at NFortuna@magazine.org
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
SPONSORED CONTENT: Your Content. Our Passion.
April 30, 2014
3 West Club
Join us at the ASME Annual Meeting and ASME Best Cover Contest Awards Presentation on April 30 at the 3 West Club in New York City. Adam Moss, Editor in Chief of New York, Dana Points, Content Director for the Meredith Parents Network and Ben Smith, Editor in Chief of BuzzFeed, will discuss the topic "What's a Magazine Now." Moderated by Josh Tyrangiel, Editor of Bloomberg Businessweek. Sponsored by Publishers Press and Blippar.
May 01, 2014
New York Marriott Marquis
The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis on May 1, 2014. Click to purchase tickets. The awards are supported by Publishers Press and Blippar.
May 02, 2014
The Toni Stabile Student Center
The Art and Science of Digital Storytelling—A National Magazine Awards Panel Discussion Sponsored by the Columbia Journalism School and ASME Moderated by Victor Navasky, George T. Delacorte Professor in Magazine Journalism and Chair of the Columbia Journalism Review. To attend, RSVP to Nina at NFortuna@magazine.org

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