The Association of Magazine Media

Thursday, April 17, 2014

Why Mega-Publisher Hearst Ditched Centralized R&D Labs and Opened Up Its Data Instead
Cosmopolitan, Car & Driver, and O, the Oprah Magazine, are some of the formidable Hearst properties whose digital strategy will get an infusion of "hacker mentality," says Hearst CTO Philip Wiser.
ELLE & Esquire Are Dating: Editors Decode the Sexes on TODAY
The editor-in-chiefs of Elle and Esquire magazines join the TODAY show to talk about their experiment in trying to decode the sexes.
Men’s Health Kicks Off “Ultimate Guy” Search
Men’s Health, in partnership with men’s clothing designer Kenneth Cole and department store Macy’s, kicked off its search for the “Ultimate Men’s Health Guy” on April 12 with a bi-coastal celebration at Macy’s Herald Square in New York and Macy’s Sherman Oaks in Los Angeles.
Magazine Recovery
As of March 1, Mediafinder.com had identified 198 launches for 2013. This compares to 227 magazines launched in 2012 and 239 launched in 2011. The shrinking rate of growth, however, is somewhat offset by the number of cessations. Mediafinder identified 87 magazines that ceased publication in 2013.
Native & Programmatic Drive Forbes' Growth, with New Mobile Products in the Wings
Forbes Media is riding two of the hottest trends in digital publishing, native advertising and programmatic buying, to continue the momentum it has built over the past few years.
How AARP Jammed the Aisles at Its Life@50+ Event
AARP Executive Vice President Terry Bradwell had a lofty goal for his staff as they prepared for last year’s AARP Life@50+ event: “I said I wanted to create an experience like you’d have if you were stepping into Disney World,” said Bradwell.
The Dodger's Yasiel Puig Issues Statement on Magazine Revelations
According to a recent Los Angeles magazine article, and an in-depth ESPN The Magazine investigation, Los Angeles Dodgers outfielder Yasiel Puig received death threats last year from human traffickers under the control of a Mexican drug cartel. The exhaustive five-month ESPN The Magazine investigation, which uncovers new details about Puig's harrowing escape from Cuba and the complexities of the illegal human trafficking rings that continue to shuttle major league prospects off the island goes online today.
Kantar Media Adds Hub for Media Planners Seeking Premium Programmatic Inventory
Will Emerging Standards and Specifications Help Us Normalize Digital Magazine Publishing?
Sofia Coppola Guest Edits for W Magazine
Reddit Boosts News Capabilities in Social Media Turf Grab
What You Need to Know from Tony Hsieh’s Playboy Interview
Face Up Online: Petersen's Hunting
People Moves at Esquire, Variety
More People Moves at Entertainment Weekly, Eater
More on Bicycling Magazine Names Zack Grice Publisher
More on Cameron Diaz Covers May InStyle
Japanese Magazine, Wonderful Wife, to Cease
Publix Launches New Digital-Only Magazine, Gather & Share, into the Apple Newsstand
Marketers Still Not Thinking Mobile-First
PandoDaily's Sarah Lacy on Digital Publishing Startups: Like Chewing On Glass
Publishers’ Biggest Video Headaches
Google Profit Misses Estimates As Search Ad Prices Decline
Brands on Instagram Can Expect 4.3% Engagement Rate
Can Facebook Innovate? Q&A with Mark Zuckerberg
Big Data Is Like Sex
Major Consortium Touts Hispanic Media
The Inevitability of Viewability Should Be Driven By the Agency Buyer
Marketing of Electronic Cigarettes Is Called into Question
Florida Court Gives Blogger Same Libel Protections As Newspapers
There’s still time to register for the MPA-IMAG Conference in Washington D.C. Learn how to turn macro and micro shifts into mega opportunities for your brands while sharing and networking with your fellow independent magazine media peers. May 19-20.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Join us at the ASME Annual Meeting and ASME Best Cover Contest Awards Presentation on April 30 at the 3 West Club in New York City. Adam Moss, Editor in Chief of New York, Dana Points, Content Director for the Meredith Parents Network and Ben Smith, Editor in Chief of BuzzFeed, will discuss the topic "What's a Magazine Now." Sponsored by Publishers Press.
The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis tonight. The awards are supported by Publishers Press and Blippar.
Sponsored by the Columbia Journalism School and ASME Moderated by Victor Navasky, George T. Delacorte Professor in Magazine Journalism and Chair of the Columbia Journalism Review. To attend, RSVP to Nina at NFortuna@magazine.org
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
SPONSORED CONTENT: Your Content. Our Passion.
April 30, 2014
3 West Club
Join us at the ASME Annual Meeting and ASME Best Cover Contest Awards Presentation on April 30 at the 3 West Club in New York City. Adam Moss, Editor in Chief of New York, Dana Points, Content Director for the Meredith Parents Network and Ben Smith, Editor in Chief of BuzzFeed, will discuss the topic "What's a Magazine Now." Moderated by Josh Tyrangiel, Editor of Bloomberg Businessweek. Sponsored by Publishers Press and Blippar.
May 01, 2014
New York Marriott Marquis
The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis on May 1, 2014. Click to purchase tickets. The awards are supported by Publishers Press and Blippar.
May 02, 2014
The Toni Stabile Student Center
The Art and Science of Digital Storytelling—A National Magazine Awards Panel Discussion Sponsored by the Columbia Journalism School and ASME Moderated by Victor Navasky, George T. Delacorte Professor in Magazine Journalism and Chair of the Columbia Journalism Review. To attend, RSVP to Nina at NFortuna@magazine.org

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