Wednesday, May 7, 2014
EBay Wants to Be a "Digital Magazine" ...of Things
Of course, we're used to brands telling stories by now. Red Bull has its own magazine. MiniCooper, too. And so: eBay is hiring editors and long-form writers to help turn its site into a "digital magazine," according to president of eBay Marketplaces Devin Wenig.
Q&A with Essence Founder Ed Lewis
Lewis talks about growing the Essence magazine empire from those first 13 ad pages; The media pioneer says he still believes in print.
The Economist Is Among Publishers Getting Creative with à la Carte Approaches to Digital Media
It bundles print and digital in a single $130 annual subscription. It also has a la carte options like its $18.99 Traveller Briefings. The title complements those with everything from the free lifestyle app Intelligent Life to the Anthology Series, single-topic collections at $2.99 each, and the $3.99 Economist Radio: In Other Words.
Coming to NYC: Condé Nast Traveler’s Hot Line Booth
Starting Thursday, the magazine is debuting a real-life information booth smack-dab in the heart of Downtown Manhattan. Dubbed the Condé Nast Traveler Hot Line Booth — the nifty kiosk will first open in Union Square for three days before moving north to Columbus Circle on Sunday.
Cooking Light Products Available at Target & Walmart
Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.
Runner's World June Cover Model Going the Distance for Readers and Fans
Lauren Fleshman is offering to personally autograph the June issue of Runner’s World to anyone who sends her the issue with a SASE and correct postage.
Smithsonian Magazine and Pew Research Center: Profound Scientific Changes Coming
For marketing planning 50 years out: The coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage. 59% of Americans are optimistic that coming technological and scientific changes will make life in the future better, while 30% don't agree.
Cosmopolitan’s ASME Is a Win for All Women’s Media
Last week Cosmopolitan editor-in-chief Joanna Coles took home the magazine’s first-ever National Magazine Award, a service journalism prize for “How Not to Get Pregnant.”
What Do People Really Think of Fashion Ads and Magazines? Turns out, Folks Like a Bit of Photoshopping...
In Touch Stuffs Kim Kardashian Into a "Photo Recreation"
One of Three Lessons from the 2014 Digital NewFronts: "Print Publications Have Tricks Up Their Sleeves"
Summer Entertainment Choices from EW's New Editor Matt Bean
New York Mag Promotes Lane Brown, Gilbert Cruz
Audrey Gelman Joined Marie Claire As Contributing Editor
More on: T Magazine Adds Three Editors, Two Critics
National Enquirer to Move Back to New York
Good Magazine Plots an Editorial Comeback
Variety's Wallenstein: Paywall Did Nothing But Severely Limit Our Audience
Spanfeller Media Group Launches TV Series
Magazine Editor Hugo Lindgren and an an Oscar-winning Screenwriter to Form a Movie and TV Company
Column: Designing an Interactive Magazine – Icons
Once Bitten, Twice Shy: Brands Rethink Facebook’s Role
How a Small Marketer Deals with the End of the "Free Facebook" Era
China, Brazil Join Media's "Top 30," Google Expands Margin As No. 1
Amazon Debuts a Storefront Just for Wearable Tech
Twitter Plunges As Lockup Ends, Social-Media Stocks Drop
U.S. Journalists Less Satisfied, See Negative Trend
10 Alternatives to the RFP
Level 3: Comcast, TWC and Others Are "Deliberately Harming" Their Own Broadband Service
Pulpo Media Unveils Hispanic Acculturation Model
You've Come a Long Way, Baby
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
The May issue is devoted to lighting and landscape with the work of dynamic lighting designers in collaboration with landscape architects. LAM looks at projects by M. Paul Friedberg with MCLA, Ken Smith and SHoP with Tillotson Design Associates, PWP and Michael Arad with Fisher Marantz Stone, WRT and L’Observatoire International, and OLIN with Tillett Lighting Design. There’s also a how-to on Morpholio Trace 2.0 in Workstation, and new research on sin-free lawn grasses. Marcel Wilson talks about his young practice, Bionic. And a graphic designer takes readers through the vanishing world of urban typescapes.