Tuesday, May 20, 2014
New York Mayor De Blasio: Newspapers Owe Chirlane an Apology Over New York Article Reports
Mayor Bill de Blasio said the city's tabloids owe first lady Chirlane McCray an apology for "absolutely misrepresenting" her lengthy magazine interview into a "caricature" about her concerns over motherhood.
Conde Nast Entertainment Builds Up Allure Channel Through Network of Beauty Experts
The media company has launched Allure Insiders, a network of beauty experts who will provide content for Allure Magazine’s online video channel.
Men's Health Celebrates Its Tenth Annual Grooming Awards
Champagne overflowed, as a room full of well-groomed advertisers filled the entire space at the Top of the Standard. The winners included Lab Series’ All-in-One face treatment, Boots aftershave and a face wash from The Blind Barber.
Playboy Returns to Its Archive, Launches Playmates.com
From a business perspective, the new site is a solid marketing play. It's optimized for social sharing; it has clear entry points for visitors to either subscribe to the magazine or iPlayboy.
How Glamour Is Rethinking Content for the Mobile Era
“We’ve come to see that there are interesting patterns, and it’s come to inform what we do,” said Glamour executive digital director Mike Hofman.
Glamour to Launch in Iceland
An Icelandic edition of Glamour magazine will launch next year under license with 365 Media Group, the island’s leading print, digital and broadcast media company.
More Magazine’s Leslie Jane Seymour on New York Times Executive Editor Jill Abramson's Firing
MSNBC’s Krystal Ball and More magazine’s Leslie Jane Seymour discuss the significance of the firing; its cultural and social implications and the larger conversation around gender and the workplace.
Hashtag, Selfie, Unfriend: the New Words of 2014
National Journal Says Comments Will Be Closed to Non-Members
Adam Freeman Becomes First Managing Director of Bloomberg Media EMEA
New York Times Chief Appointed Executive Editor of Digital at Guardian
Arthur Sulzberger’s First Interview About the Turmoil at The New York Times: “I Would Have Done It Differently”
Publisher's New Chief Says the Future's Not Content – It's Job Cuts and Adverts
British Ad Legend David Abbott Passes Away
More Changes at Nylon
For Brands, Apps Are a Big Bust
Which Social Platform Has the Most Retail Potential?
OMMA Native Asks "What Is Native?"
Will Native Drive the Next Advertising Renaissance?
Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
You bring your lunch, we'll serve the food for thought. Featuring Will Palley, trends strategist, JWT New York, on " Trends That Will Shape the World in 2014 and Beyond." Complimentary for MPA/ASME members. Register today, NYC/Webinar.
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. The ASME Intern 2014 class, and their mentors, get in free! Registration includes open bar. May 29, New York.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.
June 09 - 11, 2014
May 29, 2014
The Professor's LOFT
Kick off the summer by joining your fellow junior mag editors at our next ASME NEXT Talks. This event will include a q&a with Jake Silverstein, the new editor of The New York Times Magazine and former editor in chief of Texas Monthly. Registration includes open bar.
Quartz's Zachary M. Seward has pronounced the homepage dead, and the social web our era's winner. He writes: "Traffic to the New York Times homepage fell by half in the last two years, according to the newspaper’s internal review of its digital strategy... That’s not necessarily a reflection of any problems at the Times but the reality of how news is now distributed on the internet. Homepage traffic is declining at most news sites as readers increasingly find links to news articles from social media, email, and other sources."