The Association of Magazine Media

Friday, May 30, 2014

InStyle and Entertainment Weekly to Produce Special Issues for “Fashion Rocks” and “Movies Rock”
Publishers Karin Tracy of InStyle and Melissa Mattiace of Entertainment Weekly discuss Ariel Foxman and Matt Bean as the Editors at Large for the respective projects.
Q&A with Publisher Laura Frerer-Schmidt: Women’s Health Takes Its 2014 Beauty Awards to Social Media
Frerer-Schmidt says “Indeed, this is an approach that has been instrumental in the growth of the magazine, specifically on social media. Its Facebook following has grown from 458,000 to 3.7 million in the last three years, or 708 percent year-over-year...”
MIT Technology Review Launches Tiered Subscription Plan
The Insider plan at $29.95 per year includes a one-year subscription to either the print magazine or the digital magazine, special content on the website, limited archive access and special event and product discounts.
IDG Launches Proprietary CMS Across Network
Viewability, video, asset management are areas of emphasis: The company has more than 2,000 journalists, 460 sites, 200 apps and 180 print titles in its media network.
More on TIME Cover Girl Laverne Cox: "There’s Not Just One Trans Story"
This week’s issue of TIME features Laverne Cox, one of the stars of “Orange Is the New Black.” In an online Q&A promoting the story “The Transgender Tipping Point: America’s Next Civil Rights Frontier,” by Katy Steinmetz, Cox talks about what’s changed for transgender people.
Coming Soon from Andrew Golis and Atlantic Media: "This."
Atlantic Media is preparing to launch "This.," a new digital project spearheaded by Andrew Golis, who serves as general manager of The Wire, a source with knowledge of the venture told Capital.
This Week in Magazine Media
Conde Nast created Native Advertising guidelines, Outside sponsored adventure camps, there were people moves at More, and Bloomberg Businessweek.
Source Interlink Distribution to Shut Down
Ruth: Inside the Wholesaler Distribution Dynamic
People Moves at Esquire, RealSimple.com, Atlantic Media, More, Women's Health, Taunton, and Modern Luxury
Modern Luxury Names Exec Editor, Reuters Expands Team
CNNMoney Names Barbieri Managing Editor
Digital Edition Insights from Folio:
New York Magazine Writer Crashes Silicon Valley Mating Call
Karl Greenberg: "Today I Did, However, Manage to Read The New Yorker."
Nearly 2 Million and Counting: See the Most Liked Instagram Ever
PCH Launches Mobile Ad Optimization Service
“Native” Ad Labelling Is a Work in Progress
Hebbard: Presenting Total Print and Digital Readership Totals Can Yield Mixed Results in the Real World
Cross-Media Campaigns Register Slight Uptick Over Indie Efforts
Hard to Be Offended By Ads You Can't Find
Primetime TV Data with Nielsen
Programmatic Spend up Across the Board; Travel, Telecom Verticals Become More Competitive
Be a part of the only magazine media industry event that brings together all retail supply chain partners. June 9-11, The Ritz Carlton, Tysons Corner, VA.
-Adobe, AAM, Brown/Nellymoser, CDS Global, Kobo, MediaRadar, Publishers Press, Quad Graphics, Sherman & Howard, ShopAdvisor, and SocialFlow for their support of the MPA-IMAG Conference. -Blippar and Publishers Press for their support of the 2014 National Magazine Awards.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.

Clive Thompson, writing for WIRED, has strong words for us: "Stock photography needs to die. In his 1946 essay “Politics and the English Language,” George Orwell argued that clichéd language produces clichéd thinking. Using a stale image, as he’d put it, “makes it easier for us to have foolish thoughts.” Stock photography imprisons us in the same cognitive jail. Its intentionally bland images are designed to be usable in many vaguely defined situations. This produces wretched photography for the same reason Hallmark cards produce wretched poetry. We live in a visual world, communicating and thinking in pictures. When we use stock photos, we think in clichés."