The Association of Magazine Media

Thursday, June 12, 2014

Retail Marketplace 2014 Highlights
See photos and recaps of this year's conference.
Yale Publishing Course Helps Industry Leadership Manage Change
YPC consists of two programs: "Leadership Strategies in Magazine MediaOpens in a new window" and "Leadership Strategies in Book Publishing."
Rodale a Big Winner at min's Sales Executive of the Year Awards
Rodale that had the biggest haul of the morning. Winning three of the four categories they were nominated in including Best Sales Team of the Year for Women’s Health.
Mimicking the S&P with an Index for Ad Prices at 500 Publishers
A leading advertising trade publisher, MediaPost Communications, is seeking to be a kind of Dow Jones or Standard & Poor’s for Madison Avenue, introducing an index that intends to track in real time the movements in price for ads bought and sold on the websites of 500 publishers. There will also be 15 subindexes covering websites by categories like magazines, music, newspapers, portals, entertainment, games and sports.
Q&A with Hearst Magazines’ Editorial Director Ellen Levine: The Launch Queen of Successful Magazines
“I believe that you have to be the reader. You can’t try and force the reader to be you. So you have to give them what they want and understand it emotionally, understand the voice and the need,” says Ellen Levine.
Q&A with Jeff Anulewicz, Executive Director of Mobile Strategy at Meredith Xcelerated Marketing
Meredith Xcelerated Marketing is going deeply native to make hyperlocal ads work, Anulewicz says "We combine deep insight into the consumer journey with unmatched capability in delivering compelling content experiences across channels, devices and platforms."
Building a Top Black Magazine: More Q&A with Magazine Legends Edward Lewis and Audrey Edwards
Audrey Edwards: "When I first heard about Essence, I was working at Redbook, and I was a secretary in the fiction department. I was 22 years old. The editor-in-chief had heard that this magazine was coming out for black women, and he was worried that the black women working at Redbook were going to be recruited, and I distinctly remember him coming in to me and saying, "Audrey, has anyone from Essence called you?" And I said no, and I said to myself, "They don't even know I'm here. But one day they will."
More on Forbes to Digital Extension of ForbesLife to Increase Luxury Content
Now in its 25th year of coverage, ForbesLife focuses on topics and interests geared toward a predominantly male audience. The digital extension of ForbesLife will give the publication the opportunity to expand its coverage, while not dismissing its core readership.
Cover Stars: Inside Kate Hudson’s InStyle Malibu Cover Shoot
Hudson on singing along with Prince in INstyle, Perry on relationships in Cosmopolitan, Menounos in Health and Knightley in Glamour.
ASME Intern Blog: Buzzfeed Told Me I Shouldn’t Move to New York
Kristin Doherty, intern at The Knot writes "I never thought I’d be back in New York City …and only partially because Buzzfeed said so." (Kathryn Moody, intern at Kiplinger's Personal Finance editing)
Hacking Cannes: How to Survive Advertising’s Biggest Week
Digital Books, the Deathlessness of Paper and the “Culture of Distraction”
Andrea Dunham Named People Creative Director
Former Glamour Photo Director Launches
Ad Buyers Sure Love Vice, But Are Torn About Its Valuation
V. Stiviano Can’t Get into Maxim Party
Hotels Shaking the (News)paper Trail
Only about 10 percent of Online Readers Pay for News
Handicapping Andrew Sullivan’s Bet on Video Ads
Pinterest Moves Guided Search to Desktop, Hires Former Apple Engineers
FCC's Media-Ownership Rules Debated at House Hearing
Age of FCC Website Likely Led to Its Crash After John Oliver’s Net Neutrality Rant: Report
US TV Ad Market Still Growing More than Digital Video: Television Ad Dollars to Outpace Digital Video 6-to-1 in 2018
World Smartphone Users to Grow 25% in 2014
Apps May Be Underestimating Location Targeting Power
3 Tips to Align Your Analytics Strategy with the Empowered Consumer
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
Learn how to transform your ad ops team into a revenue-generating organization with a significant and valued strategic voice within your company.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.

In the July issue, Outside's guide to the open highway steers you toward the ten best road trips in America, Peter Vigneron profiles Spartan Race founder Joe De Sena and five other fitness iconoclasts, and Grayson Schaffer covers the movement to open up national parks to more kinds of activities and vehicles. American striker Clint Dempsey graces the cover.