The Association of Magazine Media

Friday, June 13, 2014

GfK MRI: Magazine Audiences Growing
The total audience for American magazines continues to grow, according to the latest data from media research firm GfK MRI -- and that includes print readership as well as digital. Overall, a group of 200 leading U.S. magazines tracked by GfK MRI saw their combined print audience increase 1.1% from 1.17 billion in spring 2013 to just under 1.19 billion in spring 2013.
Six Time Inc. Brands Debut Interactive Cover Flap Ads
The June issues of Time Inc.'s Coastal Living, Cooking Light, Real Simple, Southern Living, Sunset and This Old House are all featuring a cover flap advertisement from paint company Sherwin Williams. The flap, and accompanying advertorial, are designed to interact with the issues' cover designs.
Hearst’s New Approach to Digital News
Hearst Magazines is building a centralized news desk to supply digital content to its 18 glossy magazines. “It is something we are building as we think about our competition and what our pure-play brethren are doing,” said Kate Lewis, vp of content operations and editorial director for Hearst Digital.
Adobe Partners with Samsung on Papergarden: A New Magazine Marketplace for the Samsung Galaxy Tab S
Papergarden, which debuts on the new Galaxy Tab S, is described by Samsung as an “optimized viewing environment for digital interactive magazines.” Condé Nast, Wenner Media and Hearst Magazines, users of the Adobe Digital Publishing Suite for their digital editions, are among the first publishers who will have their titles inside Samsung’s Papergarden newsstand app.
Q&A with Greg Sullivan of AFAR Magazine
The AFAR brand now Five years strong, Greg Sullivan says of the magazine media business: "“Print is coming back. It has credibility and it’s deeper; it just has so many attributes to it that the digital world lacks.”
Outside Revamps Website
“Our audience is always on-the-go, pivoting from one adventure to the next,” Outside’s site director, Todd Hodgson, said in a statement. “We’d be crazy not to provide them a beautiful mobile and tablet experience.”
Catching Up with Jason Binn
DuJour magazine said its quarterly group package ad rates, which include print and digital, total $65,000 a page net. It is also in the process of an audit by BPA for the distribution of the 250,000 print and two million digital circulation. “Newsstand is more for our image,” Binn said, offering: “I’d like to print more but 50 percent of our overhead is from printing and production.”
InStyle Hosts a Cocktail Party to Welcome Eric Wilson
Kiernan Shipka attended a cocktail party hosted by InStyle to welcome Eric Wilson as Fashion News Director on Thursday in West Hollywood, California.
ASME Intern Blog: On the Metro
Kayla Elam, intern at Smithsonian (Edited by Lindsey Murray, intern at Real Simple) writes of her daily commute on one of the world's most iconic subways, DC's Metro.
Movies & Music: New Magazine Apps Show Benefits of Native Tablet Editions, Even As Replica Editions Continue to Be Released
Craig Marks, Veteran of Music Journalism, Named Editor in Chief of Spin.com
People Moves at Redbook, Quartz, JWC Media and More…
German Journalists Launch Crowd-Funded Magazine
Heart & Soul Magazine Still Owes Writers Thousands
Shane Smith Says Vice's Value Has Doubled and "We're Talking to Everybody" About Deals
10 Provocative Business Pronouncements from Vice CEO Shane Smith
Here's What Happened to BuzzFeed's Facebook Traffic, Which Seems to Be Tanking
Nikki Finke Launches New Site: These Are the Best Sentences from Her Introductory Post
Amy Cunningham Revisits Texas Honky Tonk Piece in D Magazine
New Study Finds That the Internet Didn’t Kill Newspapers
Majority of US Internet Users to Use a Connected TV by 2015
What Facebook’s Targeting Changes Mean for Brands
Brent Poer, president of LiquidThread North America, is a powerful marketer of many strong opinions and lots of boldface clients, including world class marketers P&G, Walmart and American Honda Motor Company. Come hear this top advertiser and creative force reveal how to make the tablet a better experience for advertisers and consumers. MPA CHEW ON THIS bring-your-lunch series, NYC, Thursday, June 26.
Learn how to transform your ad ops team into a revenue-generating organization with a significant and valued strategic voice within your company.
Speakers include MPA’s Mary G. Berner, Hearst’s Michael Clinton, All You’s Nina Willdorf and Deborah Curtis, The Atlantic’s Corby Kummer and Jay Lauf, Glamour’s Cindi Leive and Bon Appetit’s Adam Rapaport—plus Richard B. Stolley, the founding editor of PEOPLE, and Dorothy Kalins, the founding editor of Metropolitan Home and Saveur.

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