The Association of Magazine Media

Monday, July 7, 2014

GfK MRI: Magazine Tablet Edition Ads Get Same Recall as Those in Print
GfK also finds most people like the ads as much as the editorial with strong recall: Starch analyzed recall of nearly 29,000 ads in 805 tablet issues published in 2013 using an online survey that asked people whether they recalled having read particular ads and whether they interacted with ads.
Meredith Shopping Allrecipes Shows
Meredith Video Studios, the production wing of Meredith, is shopping a trio of concepts related to the Allrecipes brand. There’s a primetime cook-off contest that Kieran Clarke, executive VP and president of Meredith Video Studios (MVS), describes as a combination of The Voice and Extreme Makeover, with a host and judges who mentor cooking hopefuls.
Essence Fest 2014 Stages Free "Family Day" Music and Culture Fest in New Orleans
Essence Festival becomes holiday mecca, political draw for women. "We wanted the opening day of Essence Fest to show our commitment to families -- and to the New Orleans community that has made us feel at home for the past 20 years," Joy Proset said.
How Hearst Learned to Play with Emotions to Drive Facebook Traffic
Hearst Magazines’ (home to titles like Cosmopolitan, Harper’s Bazaar, Esquire and Marie Claire) No. 1 referral source is Facebook, driving 25 percent of traffic, up from 4 percent a year ago, beating out even Google. For Cosmopolitan alone, it’s 44 percent, and for Harper’s Bazaar, it’s 59 percent. Across all publishers, Facebook drove 21 percent of traffic as of March, according to Sharaholic, which measures traffic across 300,000 sites.
Nautical Magazines Reviewed: Surfing, Boating, Power & Motor-yacht Magazine, Cruising World, and... The Atlantic
If you’re planning a beach vacation this summer and you’re hoping to find a spot so sweet that the stories you swap with co-workers will leave everyone in a jealous sweat, The New York Post has reviewed the magazines to get you there.
A First Look at Photos from ESPN The Magazine's Annual Body Issue
ESPN The Magazine‘s annual “Body Issue” doesn’t hit newsstands until July 11, but For The Win received a few early images as a sneak preview of what readers can expect from this year’s collection of athletes.
InStyle's July and August Issues: Zooey Deschanel Discusses Kids, Childhood Bullying and Kate Hudson on Being Rebellious
Deschanel, The Emmy- and Golden Globe-nominated New Girl actress covers InStyle's August 2014 issue, and in the accompanying profile, Deschanel explains why she hates answering mommy questions.
Brown: How to Keep Humanity in Your Personalization Strategy
David Brown, EVP at Meredith Xcelerated Marketing (MXM,) New York, wants us all to remember the inherent risk in personalization: particularly the story of British Telecom's promotion for a "gold" calling card nearly 25 years ago, in which it inadvertently personalized some of its mailings with "Dear Rich Bastard."
From Disruption to Experimentation: The Power of Magazines
Malcolm Netburn, Chairman, CDS Global shares his keynote from the IDEAlliance PRIMEX EAST Conference on June 19, 2014.
More on Professor Samir Husni Tallies 123 Launches in First-Half of 2014
Although there are now several compilers of magazine debuts, the unchallenged "dean" is Samir Husni, who has been at it since the1986 release of his first Guide to New Magazines. The University of Mississippi journalism professor's June 30 "drum roll" with the Fay Shapiro-led CommPro.Biz counted 123 new titles published with an intended frequency of four times a year a more.
ASME Intern Blog:
Follow ASME’s Magazine Internship Program 2014 Summer Interns as they navigate the world of magazine media and tell us about it, in their own words.
Native Ad Grudge Match: WIRED vs. The New York Times
Time Out New York Responds to Biggest Fan
Consumer Reports Hires Mark Rechtin
Rolling Stone Names New Publisher
Longtime Wenner Media Execs Quit in Big Shake-Up
People Moves at ARTNews, Bloomberg, Elle, FastCompany, Fortune, MXM, and More...
New Maxim Owner Makes Changes
Jezebel Staffers Disappointed with New Editor
NewsCorp.'s Andy Coulson Jailed for 18 Months over Phone Hacking
Higher or Lower? The Challenge of Newspaper Pricing in Print and Digital
Traditional Media Hot for Online Multi-Channel Networks
Goodwin: Modern Advertising Needs the Confidence to Say No
A New Media Landscape in Sun Valley
Advertisers Target Wearable Gadgets As Next Frontier
Apple Poaches Swiss Watch Exec for iWatch Launch
Sizmek Partners with comScore, Nielsen for Audience Data
Sizmek Partners with comScore, Nielsen for Audience Data
Hiring Is Strong and Jobless Rate Declines to 6.1%
The Questions Surrounding Video Viewability Standards
Why Programmatic Isn't Ready to Deliver What Brand Marketers Want
The Next Big Ad-Tech Disruption, Not RTB … and Maybe Not Even Google or Facebook: Ad Reselling
Survey: 41% of Consumers Actively Using Mobile Apps While Shopping
Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.
New Orleans Mayor Mitch Landrieu said the Essence Music Festival “may be the most important event the people of this city are involved in.” “What started off as a small music festival,” Landrieu told TIME, “has now turned into a huge economic engine for this city over a weekend that otherwise wouldn’t have filled up the city.” The three-day event generated around $241 million in 2013.