Friday, July 11, 2014
The Latest Tactics Publishers Like Quartz Use to Get Readers to Stick Around
One of the big challenges for publishers today is getting readers to not only click an article but to click again (and again) after they do. And while this has long been a challenge for the industry, it has become an even bigger deal as more of publishers’ traffic is coming from drive-by social readers.
Hebbard: Digital-Only Publishers Not Oblivious to Condition of Print Magazine Distribution
Both digital-only and print-and-digital publishers share a common concern for the future of print distribution, as well as other issues such as the management of digital newsstands and the growth of tablet advertising.
Q&A with InStyle Editor Dana Avidan-Cohn
InStyle editor Dana Avidan-Cohn talks about the best shopping apps and websites to help consumers to never pay retail prices again.
Travel + Leisure Editor Nancy Novogrod Steps Down, Her Next Act: Writing a Book about Powerful Women
Novogrod joined Travel + Leisure in 1993 following five years as the editor of Condé Nast’s House & Garden, where she replaced Anna Wintour. Since then, she’s led the magazine’s evolution from print-only brand to a multi-platform one, received four ASME nominations, and oversaw the transition from American Express Publishing to current owner Time Inc.
Kantar Media: FSI Coupons Gain Clout for Brands and Stores
“While retailer alignment has always been an objective, we’ve seen this growing in importance this year,” says Dan Kitrell, VP/ account solutions at Marx, a Kantar media company. “It gives retailers bigger merchandising opportunities, moving away from brand events and toward sales events.”
Mag Bag: This Week in Magazine Media
Hearst unveils rRedesigned "Cosmo" site, Condé Nast changes its “Beauty Rotation” policy, The Atlantic expands Government Executive with city, county, state coverage Novgorod Steps Down from Travel + Leisure.
Steve Forbes, John Kerry Call Attention to Journalist’s Unsolved Murder
Eileen Ford, Doyenne and Disciplinarian of Modeling Industry, Dies at 92
More on Zooey Deschanel Covers August InStyle Magazine, Talks Childhood & Feminism
Kate Upton on Posing for Playboy: "I Never Like to Say Never"
Platisher Startup Aims to Be the Millennial Forbes
Snoozing Yankee Fan Ridiculed Online for $10M Suit Against ESPN
FTC Sues Amazon, Says Parents Entitled to Refunds for Kids' In-App Purchases
"Inflection Point" Calls for Publisher Mobilization
Mindshare to Open Wearable Tech Unit
Economists Downgrade Forecasts for U.S. Growth
Messaging Apps: The Darkest of Dark Social
Wolff: How Media Usage Is Taking Over Our Lives
Lippert: Smut, Drugs, Yachts, and The Death of the Middle Class: A Light Opera
Join your fellow junior mag editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar. Cost is $10 for ASME NEXT members; $20 for non members. About Eva: Eva Chen was named editor in chief of Lucky in June 2013. With 198,000 Instagram followers and more than 70,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers. August 6, 2014 at Condé Nast, 4 Times Square New York, NY
August 06, 2014
Join your fellow junior editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar.
We're in a golden age of independent and amateur scientific learning and exploration. Discover magazine wants readers to tell their "Citizen Science Story." In 250 words or less, Discover wants to hear about average citizens particpating in crowdsourced science. The prize is a year-long subscription.