The Association of Magazine Media

Wednesday, July 16, 2014

Forbes, Glamour, Sports Illustrated, and the The Verge Among Top Publishers Doing Their Homepages Right
In spite of rumors of the homepage’s death, it does remain the province of the repeat, loyal visitors, which are also known as a loyal audience. Here is how top sites are taking care of their best customers...
Seventeen Magazine Launches Apparel Collection at Sears
Vice President of Hearst Brand Development Glen Ellen Brown said a fashion collection was a natural extension of the editorial brand. “Seventeen Magazine,” Brown said, “is a trusted leader in the teen market and fashion is one of its core pillars.”
Cosmopolitan Lands In-Depth Interview with Jill Abramson
Slated to hit newsstands in the September issue, Cosmopolitan Editor in Chief Joanna Coles moved its publication up to Tuesday, with Cosmopolitan.com placing it on its website.
Publishers Like New York Magazine Have an Updated Evergreen Strategy
Sometimes what’s new isn’t always what performs best: The tactic isn’t a new one for New York Magazine, which has been posting older articles on Facebook since the end of last year, according to Stefan Beckett, head of social media at New York Magazine.
Vogue's Hamish Bowles Pens Book About the Costume Institute Over the Years
The Costume Institute’s spring exhibitions and benefits are the subject of a new book: “Vogue & The Metropolitan Museum of Art —Costume Institute: Parties, Exhibitions, People” by Vogue’s Hamish Bowles, with an introduction by Anna Wintour and published by Abrams. The book draws from Vogue archives with photographs by Steven Meisel, Annie Leibovitz, Craig McDean and Mario Testino.
ASME Intern Blog:
Follow ASME’s Magazine Internship Program 2014 Summer Interns as they navigate the world of magazine media and tell us about it, in their own words.
How Top Publishers Label Content Recommendation Ads
ShopSmart Magazine Finds Hidden Health Risks in Beauty Products
How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation: Modernized Ads Target Baby Boomers
GQ Adds New Fashion Editor
The Atlantic Taps New AtlanticLive President
Marta Tellado Named Consumer Reports President and CEO
Corner Media Expands Its Network of Brooklyn Blogs
Beagley: Don't Let Design Overtake Results in Your Promotional Efforts
Apple, IBM in Massive Enterprise Hardware, Software Partnership
Yahoo Sees Ad Decline in Q2, Mayer Yet to Kick-Start Growth
Microsoft to Overtake Yahoo in Global Digital Ad Share
Google Settles Gmail Privacy Dispute with Teen User
FCC Extends Neutrality Comment Deadline After Site Crashes
Marketers Scramble to Unscramble Customer Data
Marketers Still Struggling to Get Results from Content Marketing: The Problem May Be in the Execution
Forget Big Data, Business Leaders Still Go with Their Gut, Study Says
Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.
The data from the 2014 FIFA World Cup shows how we are amazingly connected, in ways that previous generations of humanity would consider the work of science fiction.
Join your fellow junior mag editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar. Cost is $10 for ASME NEXT members; $20 for non members. About Eva: Eva Chen was named editor in chief of Lucky in June 2013. With 198,000 Instagram followers and more than 70,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers. August 6, 2014 at Condé Nast, 4 Times Square New York, NY
August 06, 2014
Condé Nast
Join your fellow junior editors for an evening of networking and a q&a with Lucky's Editor in Chief Eva Chen, at the next ASME NEXT Talks. Registration includes open bar.

When Jill Abramson was appointed the first female executive editor of The New York Times, it was a big deal. When she was fired only two and a half years into the gig for her "brusque management style," it was an even bigger deal, making headlines across the globe.
In her first magazine interview since, she talks about how to get ahead ... and fight your way back. Leslie Yazel & Laura Brounstein interview Jill Abramson for Cosmopolitan.

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