Friday, August 8, 2014
Thinking Big: Large Publishers Begin to See Value in Big Data
"We needed to get magazines to houses. Now, we are able to use that data fully, because we understand that reader. We have a relationship with consumers that third-party data providers just don't have."said Condé Nast's VP of data and marketing analytics, Christopher Reynolds. Forbes Media's chief revenue officer, Mark Howard, has applied big data methodologies to enhance the effectiveness of b-to-b advertising on the company's website. "There is no shortage of data available to marketers or publishers, the challenge is figuring out what data to focus on," he says.
How Four Magazines Increased Their Newsstand Sales
Prevention and Women's Health, which are owned by Rodale; HGTV Magazine, a joint venture between Hearst and Scripps; and All You, a Time Inc. title saw increases in Single Copy.
Publishers Try Crazy Idea: Fewer Ads, Higher Pricing
“Publishers have realized conclusively that they do better with brands that want high impact,” says Steve Goldberg, managing director at Empirical Media Advisors. “It goes hand in hand with the concept of a differentiated site. You’re trying to differentiate from the long tail and the aggregators.”
InStyle Is the First Fashion Media Brand to Reveal a Magazine Cover on Snapchat
InStyle, one of Time Inc.’s flagship brands, boasts a huge social following (8 million across platforms.) The magazine managed to grow its Facebook page 600 percent year-over-year, in part thanks to a partnership with the social network to leverage its data.
InStyle's & Senior Market Editor & Digital Correspondent Dana Avidan-Cohn on the Special September Cover Debut
InStyle has picked Julia Roberts for its 20th anniversay cover, Dana Avidan-Cohn reviews the actresses trendsetting and influential fashion choices over the years on ET.
Reader’s Digest Presents "The Genius Issue"
"Liz Vaccariello, Editor-in-Chief of Reader’s Digest, has taken the single-topic niche to the next level with the September 2014 issue of RD. It is absolutely transcendent in presentation, design and content.: Writes Samir Husni.
GQ Magazine's Most "Elite" Readers Will Promote Your Brand
Elite readers don't get a cut, but receive exposure, samples and in some cases trips: The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting readers, according to Chris Mitchell, VP-publisher at GQ, part of Conde Nast.
Smithsonian Magazine Honors Roseanne Cash
Smithsonian Magazine will hold its 3rd Annual American Ingenuity Awards in October, honoring eight of the most innovative people in the arts and sciences. And this year, the award for performing arts will go to Rosanne Cash.
New Yorker Photo Editor: "It’s About More Than the Picture That Gets Published"
Ahead of her museum talk, Whitney C. Johnson spoke with Jen Graves about her seven years on the job as The New Yorker‘s director of photography.
SocialFlow's Anderson: Why LinkedIn Deserves More Marketing Attention
"The battle for attention and the growth in content on social networks has made it increasingly difficult for brands to get their message noticed by the right people. And while much attention is justifiably focused on the creation of quality content, that ends up being only half the battle." Writes Jim Anderson.
Study: 69% of Marketers Believe That Native Advertising Is Valuable: But How Big the Impact Is Still in Question
While the grand majority of those queried find native to be important, a much smaller percentage thinks the ads will take over tech marketing.
Artist Stocks Entire Shop With Hand-Stitched Merchandise
Lucy Sparrow's project The Cornershop is a typical convenience store, except everything inside it is made with felt: Including the magazines.
Quad/Graphics Flat Through Q2
InStyle’s Cover Girl Diane Kruger on Your Look special Issue Fall 2014
The Daily Dot,to Launch Online Magazine
Twitter Changes Pricing Model for Advertisers
Why Brands Should Care About Pinterest in 5 Charts
Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences
Google News Opens Publisher Center: Tools Allow Publishers to Solve Issues with Content Discovery
Aiming to Be the Netflix of Books
Google, Barnes & Noble Partner for Same Day Physical Book Delivery
Google Tests Way to Track Consumers from Mobile Browsers to the Apps They Use
How the Help Is Killing Retail
Newspapers Celebrate World Cat Day
Coupons Rule, But the Mobile Experience Remains a Mess
Midterm Ad Onslaught: Political Outside Groups $100M Ahead of Where They Were in 2010
The Hidden Costs of Dirty Data
Don’t miss Mashable’s Mike Kriak, CFO/COO, as he outlines how technology can predict and track the viral cycle of content, keeping editors, readers and advertisers ahead of the competition. Complimentary for MPA/ASME members – save your seat, register today!
Naomi Williamson writing for Woman's Day: "We’ve all had a bad dining experience. Whether you are choosing a restaurant simply to take a break from the kitchen or getting out for a special occasion, you should expect something special to help you escape our daily grind. These experts will tell us the signs you need to know you’re in a bad restaurant so you can walk out the door—fast."